A complete VSL funnel system showing how to convert your 250K+ combined audience into mentorship clients at $1,500-$3,500 price points within 90 days.
I recorded this walkthrough specifically for Professor Malik. It covers every deliverable and the thinking behind them.
A complete walkthrough of everything built for you.
I noticed three things about Day Trade Professor.
108K YouTube subscribers + 141K Instagram followers. Daily content. 28.7% engagement rate, roughly 5x the platform average.
"Just Hit Sell" with Support, Resistance, and VWAP. Published author. 3-day in-person mentorship. Live trading on camera daily.
No VSL funnel. No retargeting. No email nurture system. Competitors like Warrior Trading spend heavily on paid acquisition. You are not.
You are publishing daily. Building massive reach. But you are leaving $100K+ on the table by not having a VSL funnel that converts your warm audience into mentorship clients. That is the gap. And that is what this blueprint fixes.
Six interconnected deliverables designed to work as one system.
Full funnel architecture with revenue projections and 14-day implementation timeline.
Created for: Professor Malik / Day Trade Professor Created by: Alexo Digital (Lorenzo Sanchez) Date: March 2026
Day Trade Professor has built something most trading educators never achieve: 108K YouTube subscribers, 141K Instagram followers, daily content uploads, and live shows twice a week. Professor Malik's "Just Hit Sell" methodology has earned real trust in a market drowning in fake gurus and rented Lamborghinis. The organic foundation is rock solid.
The gap is straightforward. Zero paid ads. No VSL funnel. No automated system converting warm followers into mentorship buyers. Every dollar of revenue depends on how much content Professor Malik can personally create and publish. That model has a ceiling, and it creates burnout risk. Meanwhile, competitors like Warrior Trading run profitable webinar funnels and Bear Bull Traders scales with Meta retargeting. Day Trade Professor is leaving $50K-$150K/month on the table.
The solution: a pre-recorded VSL funnel that converts the existing 250K+ warm audience (plus cold traffic over time) into qualified strategy call bookings, then closes them into the 3-day in-person mentorship. Record one 12-15 minute video, build one landing page, set up one email nurture sequence, run ads. The funnel works 24/7 without Professor Malik's daily involvement. Conservative math puts additional monthly revenue at $50K or more, with a starting ad spend of just $5,000/month.
1. Strong Organic Presence - 108K YouTube subscribers with a 28.7% engagement rate (well above the trading education average) - 141K Instagram followers with active community engagement - Daily YouTube uploads keep the algorithm happy and the audience growing - Live shows every Tuesday and Friday at 8pm EST create appointment viewing - Combined reach of 250K+ followers across platforms - Telegram community adds another layer of engagement
2. Clear Brand Positioning - "Just Hit Sell" methodology gives Professor Malik a named system (most educators don't have one) - Anti-scam credibility messaging resonates in a market full of fake screenshots and rented sports cars - Einstein quote framing ("The definition of genius is taking the complex and making it simple") positions simplicity as the core value proposition - Prominent warnings about fake accounts ("The Professor only has 1 Instagram, 1 TikTok, 1 YouTube channel") signal authenticity - This positioning is genuinely differentiated. Most trading educators compete on complexity (more indicators, more patterns, more data). Professor Malik competes on the opposite: fewer indicators, cleaner entries, simpler decisions
3. Diverse Product Stack - 3-day in-person mentorship (premium, high-ticket offer) - Online membership course (recurring revenue potential) - Trading books ("How to be a Consistent Trader," 5th Digital Edition, mandatory for mentorship students) - "The Professor & Stock Market Wolf Mastermind" (collaborative group program) - Branded merchandise - Affiliate partnerships (TradingView, TRADEIFY) using code "JUSTHITSELL" - This stack means multiple monetization paths and strong lifetime value potential per customer
4. Technical Depth - Comprehensive curriculum covering Support/Resistance, VWAP, EMAs, MACD, RSI, candlestick patterns, volume analysis, and more - Proprietary patterns: Knock Knock Boom, Hook Reversal, XYZ Staircase - Dual-market focus (stocks and crypto) doubles the addressable audience - Practical skills taught: finding daily stock picks, multi-monitor setup, scalp trading with hotkeys, pre-market analysis - Technology stack recommendations (TradingView, TRADEIFY) show real-world applicability
Gap 1: Zero Paid Ads Infrastructure - No active campaigns detected in Meta Ad Library (checked March 2026) - No VSL funnel, no webinar funnel, no challenge funnel - 100% organic lead generation means revenue is directly tied to content output - Daily uploads plus twice-weekly live shows is already a heavy production schedule - Adding more content won't scale linearly. There are only so many hours in a day. - Paid ads decouple revenue from time. Record one VSL, run ads to it for months.
Gap 2: No Visible Lead Nurture System - No public email nurture sequence detected after opting into free course - Warm leads from YouTube and Instagram go cold because there is no automated follow-up pushing them toward the mentorship - A single opt-in without nurture is a leaky bucket. Leads enter, most drain out without converting.
Gap 3: Pricing Opacity - Mentorship pricing not disclosed publicly (requires direct inquiry at daytradeprofessor.com/mentorship) - Online membership pricing not disclosed - Mastermind pricing not disclosed - In contrast, Warrior Trading shows $3,997 clearly. Bear Bull Traders shows $99-$6,900 across three tiers. - Pricing opacity creates friction for mid-tier buyers. High-ticket buyers will book calls regardless, but the $1K-$3K segment is lost to competitors who display pricing upfront. - The VSL funnel solves this by moving the pricing conversation to the strategy call, where it belongs for high-ticket.
Gap 4: Limited Public Social Proof - No granular testimonials visible ("John from Texas made $X in Y days trading the Just Hit Sell system") - No dedicated case study or results page - No verified review platform presence (compared to Warrior Trading's verified review page) - YouTube and Instagram comments likely contain testimonial-quality language, but this content is not aggregated or displayed strategically - Social proof is the single biggest conversion lever in trading education because the audience has been burned before. Collecting and displaying proof should be a priority.
Meta/YouTube Ad (15-60 second hook)
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VSL Landing Page (12-15 minute pre-recorded video + CTA)
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Call Booking (Calendly integration)
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Pre-Call Email Nurture (5-email show-up sequence)
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15-Minute Strategy Call (Professor Malik or trained closer)
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Mentorship Sale ($3,000-$5,000)
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Post-Call Follow-Up (5-email sequence for non-buyers)
Each step is designed to do one job. The ad stops the scroll. The VSL educates and builds trust. The booking page captures the lead. The email nurture ensures they show up. The call closes the deal. The follow-up catches anyone who needs more time.
Professor Malik already does live shows twice a week (Tuesdays and Fridays, 8pm EST on Instagram). A webinar funnel would be redundant. It would add another live obligation to an already packed content schedule.
A VSL is the opposite: - Pre-recorded. Record it once. Run ads to it for months. - Scalable. Works at 3am on a Sunday without Professor Malik being present. - Shorter. 12-15 minutes vs. 60-90 minutes for a webinar. Trading audience has low patience for long pitches. - Higher conversion density. Every minute of a VSL is engineered to move the viewer toward booking a call. Webinars have filler (Q&A, tangents, dead air). - Easier to test. Swap headlines, swap hooks, swap the first 30 seconds. A/B testing a VSL takes days, not weeks. - No scheduling friction. Webinars require the prospect to show up at a specific time. VSLs are available on demand.
Bottom line: Professor Malik's live shows already serve the "live education" function. The VSL serves a different function: automated, scalable lead qualification running in the background 24/7.
"The 3 Mistakes Keeping You from Consistent Trading Profits (And How to Fix Them in 30 Days)"
Why this topic works: 1. Problem-centric. It leads with the prospect's pain (inconsistency), not the product (mentorship). 2. Specific. "3 Mistakes" gives a concrete structure. The viewer knows what to expect. 3. Time-bound. "30 Days" creates urgency and a measurable outcome. 4. Aligned with brand. Professor Malik's book is literally called "How to be a Consistent Trader." Consistency is his core promise. 5. Anti-guru positioning. The topic focuses on fixing mistakes (educational, helpful) rather than promising riches (hype, scam).
12-15 minutes.
Trading education buyers are skeptical and analytical. They need enough time to evaluate credibility, but they also have low tolerance for fluff. 12-15 minutes gives enough room to: - Hook them (30 seconds) - Agitate three specific problems (2.5 minutes) - Present the methodology with chart examples (5 minutes) - Show social proof (2 minutes) - Present the offer and handle objections (3-4 minutes) - Close with a clear CTA (1 minute)
Anything shorter feels like an ad. Anything longer and watch-through rates drop below 30%.
15-minute free strategy call, leading to the 3-day in-person mentorship ($3,000-$5,000 estimated price point).
The strategy call serves three purposes: 1. Qualification. Not every viewer is ready for a $3K-$5K investment. The call filters for serious buyers. 2. Personalization. Professor Malik (or a closer) reviews the prospect's current trading results and identifies specific gaps. This builds trust. 3. Closing. High-ticket trading education ($3K+) requires human-to-human interaction. A landing page alone won't close at this price point.
Primary Strategy: Warm Audience Retargeting
Professor Malik has 250K+ combined followers across YouTube and Instagram. This is the highest-converting audience available because they already know, like, and trust him. Retargeting this audience with VSL ads will produce the lowest cost per lead and highest conversion rates.
Audience Segments:
| Segment | Type | Estimated Size | Priority |
|---|---|---|---|
| YouTube video viewers (last 365 days) | Warm | 500K-1M+ | 1 (highest) |
| Instagram engagers (last 180 days) | Warm | 200K-400K | 2 |
| Website visitors (last 180 days) | Warm | 10K-50K | 3 |
| YouTube subscriber lookalike (1%) | Cold | 2-3M | 4 |
| Interest-based: day trading + online education | Cold | 5-10M | 5 |
Ad Budget:
| Phase | Monthly Budget | Daily Budget | Duration |
|---|---|---|---|
| Testing (Phase 1) | $5,000 | $167 | Weeks 1-4 |
| Validation (Phase 2) | $5,000-$10,000 | $167-$333 | Weeks 5-8 |
| Scaling (Phase 3) | $10,000-$25,000 | $333-$833 | Month 3+ |
Ad Format Recommendations:
15 Ad Hooks Across 5 Categories:
Category 1: Simplicity Angle 1. "Trading doesn't have to be complicated. Here's the 3-indicator system I use to find clean entries every single day." 2. "You don't need 47 indicators on your chart. Support, Resistance, and VWAP. That's it. Here's how it works." 3. "If your trading strategy takes more than 5 minutes to explain, it's too complicated. Here's mine in 2 minutes."
Category 2: Anti-Scam Angle 4. "Tired of fake trading gurus selling you Lambos and screenshots? Here's what real trading education looks like." 5. "I'm not going to show you fake profits or rented cars. Just real trades, real results, and a system that actually works." 6. "Every trading 'guru' on Instagram is selling a dream. I'm selling a skill. Here's the difference."
Category 3: Problem Agitation 7. "If you've been 'learning' to trade for 6+ months and you're STILL not profitable, you're doing it wrong. Here's why." 8. "The reason you're not consistent yet: You're trying to trade like 10 different people instead of mastering ONE system." 9. "Stop guessing. Stop second-guessing. Start trading with a system that works every single day."
Category 4: Social Proof / Authority 10. "108K YouTube subscribers. 141K Instagram followers. Daily uploads for years. Here's what I teach them." 11. "I've taught thousands of traders how to find consistent profits. Here's the system I use (and they use)." 12. "My book 'How to be a Consistent Trader' is mandatory reading for every mentorship student. Here's why."
Category 5: Urgency / Scarcity 13. "I only take a limited number of new mentorship students per month. If you want in, book a call this week." 14. "Next in-person mentorship is coming up. Limited spots. Here's what we cover in 3 days." 15. "If you're serious about going full-time as a trader in 2026, this is your opportunity to join the next cohort."
Testing Protocol: 1. Start with 5 hooks (one from each category) 2. Run each as a separate ad with identical video/image creative 3. $10/day per ad for 7 days = $350 total test budget 4. Kill losing hooks (CTR below 1%), scale winners (CTR above 2%) 5. After initial test, introduce winning hook in 3 different formats (talking head, screen recording, testimonial) 6. Rotate creative every 14-21 days to prevent fatigue
Page Structure:
Section 1: Hero (Above the Fold) - Headline: "The 3 Mistakes Keeping You from Consistent Trading Profits (And How to Fix Them in 30 Days)" - Subheadline: "Watch this free 15-minute training to discover the simple system 108K YouTube subscribers use to trade with clarity and confidence." - VSL video embed: 12-15 minute pre-recorded video (auto-play, no controls visible until play starts) - CTA button (below video): "Book Your Free Strategy Call" (appears after VSL reaches the 10-minute mark or on scroll)
Section 2: Social Proof Bar - "Trusted By: 108K YouTube Subscribers | 141K Instagram Followers | Author of 'How to be a Consistent Trader'" - Optional: Add student count if available ("X+ Mentorship Graduates")
Section 3: What You'll Get on the Call - Bullet list with icons: - "We'll review your current trading results and pinpoint exactly where you're losing money" - "You'll get a custom 30-day action plan (even if we never work together)" - "You'll learn the 3-indicator system that keeps entries clean and exits profitable" - "If it makes sense, I'll share details about my 3-day in-person mentorship"
Section 4: The "Just Hit Sell" Methodology (Brief Overview) - 3 pillars: Support/Resistance, VWAP, Price Action - One chart screenshot showing a clean trade setup - Text: "No 47 indicators. No complex algorithms. Just clean entries, clean exits, and a system you can repeat every single day."
Section 5: Testimonials - If available: 3-5 student results with photos, names, and specific outcomes ("Went from losing $500/month to breakeven in 30 days") - If not available yet: YouTube/Instagram comment screenshots from viewers praising the free content. These serve as proxy social proof until formal testimonials are collected.
Section 6: About Professor Malik - Photo - Brief bio (3-4 sentences): teaching experience, YouTube/Instagram following, book, anti-scam values - "I'm not here to sell you a dream. I'm here to teach you a skill."
Section 7: FAQ Section - 6-8 common objections handled (see FAQ section below for full list)
Section 8: Final CTA - Calendly embed (inline booking widget) or button link - Text: "Pick a time below. See you on the call." - Repeat of social proof bar
Section 9: Footer - "For traders serious about consistency. Not financial advice. Individual results vary." - Copyright 2026 Day Trade Professor - Privacy Policy | Terms of Service
Design Specifications: - Dark background (#0D1117 or similar) for professional trading aesthetic - Chart/graph imagery in hero section (real screenshots from TradingView) - Clean, minimal layout (no distractions, no sidebar, no navigation menu) - Mobile-responsive (50%+ of traffic from Instagram will be mobile) - Page load time target: under 3 seconds - No exit-intent popups (trading audience finds these spammy)
Booking Tool: Calendly (or GoHighLevel booking widget)
Booking Page Configuration: - Available slots: Based on Professor Malik's availability (or trained closer's schedule) - Call duration: 15 minutes - Buffer time: 5 minutes between calls - Minimum notice: 24 hours (prevents same-day bookings from tire-kickers) - Maximum advance booking: 14 days
Pre-Booking Qualification Form: - Name (required) - Email (required) - Phone number (required, for SMS reminders) - "How long have you been trading?" (dropdown: Less than 6 months / 6 months to 1 year / 1-3 years / 3+ years) - "What's your biggest trading challenge right now?" (open text, 1-2 sentences) - "Are you currently profitable?" (Yes / No / Breakeven)
These questions serve two purposes: they qualify the lead (someone trading less than 6 months with no capital is not ready for a $3K-$5K mentorship), and they give Professor Malik context for the call so he can personalize his advice.
Post-Booking Confirmation: - Confirmation page with: "Your call is booked. Check your email for preparation instructions." - Immediate confirmation email (Email 1 of the pre-call sequence)
This 5-email sequence runs between the moment someone books a call and the actual call date. Its purpose is to maximize show rates. Industry average for strategy calls is 50-55%. With this nurture sequence, the target is 65%+.
Email 1: Confirmation + Prep (Sent immediately after booking) Subject: Your strategy call is confirmed. Here's how to prepare.
Body: "Hey [Name], your call with Professor Malik is confirmed for [date/time]. Before the call, I need you to do one thing: write down your last 5 trades. For each trade, note: what you traded, why you entered, where you exited, and whether you made or lost money. This takes 10 minutes. Bring this to the call. It will help me give you specific, actionable feedback instead of generic advice. See you on [date]. -- Professor Malik"
Why this works: It creates a micro-commitment. The prospect invests time preparing, which increases their likelihood of showing up.
Email 2: Value + Credibility (Sent 48 hours before the call) Subject: One quick thing before our call
Body: "Hey [Name], before we talk on [date], I want to share something. The biggest mistake I see traders make is information overload. They follow 10 different educators, use 15 different indicators, and change their strategy every week. The result? Inconsistency. In our 3-day mentorship, we strip everything down to 3 core indicators: Support/Resistance, VWAP, and Price Action. That's the entire system. Simple, repeatable, profitable. On our call, I'll show you how to apply this to YOUR specific trading style. Bring your last 5 trades. See you soon. -- Professor Malik"
Why this works: Delivers value before the call happens. Positions the methodology. Reminds them to prepare.
Email 3: Social Proof (Sent 24 hours before the call) Subject: What other traders say after working with me
Body: "Hey [Name], quick note before tomorrow. Here's what traders say after going through the mentorship: [Insert 2-3 testimonials or YouTube comment screenshots]. These are real people who were in the same spot you are right now. Inconsistent results. Too many indicators. No clear system. They fixed it in 3 days. Tomorrow, we'll look at YOUR trades and map out how to get the same clarity. Talk soon. -- Professor Malik"
Why this works: Social proof reduces anxiety about the call. "People like me have done this and it worked" is the most powerful persuasion tool.
Email 4: FAQ + Objection Handling (Sent morning of the call) Subject: Quick answers before our call today
Body: "Hey [Name], a few questions I get before calls like this:
'Is this a sales pitch?' No. We're going to look at your last 5 trades together and identify where you're losing money. If working together makes sense, I'll tell you about the mentorship. If not, you'll still walk away with a plan.
'Do I need a big account to start?' No. I teach students to trade with 1-10 shares at the start. You can practice with $100-$500.
'What if I'm a complete beginner?' The system works for beginners and experienced traders. The 3-day mentorship covers everything from foundational theory to live trading.
See you at [time] today. -- Professor Malik"
Why this works: Addresses objections before the call so the prospect arrives with fewer barriers.
Email 5: Final Reminder (Sent 1 hour before the call) Subject: We're on in 60 minutes
Body: "Hey [Name], just a reminder: our strategy call is at [time] today. Here's the link: [Zoom/phone link]. Have your last 5 trades ready. Talk in an hour. -- Professor Malik"
Why this works: Simple, direct reminder. No fluff. Reduces no-shows by 15-20%.
SMS Reminders (Optional but recommended): - 24 hours before: "Hey [Name], reminder: strategy call with Professor Malik tomorrow at [time]. Reply YES to confirm." - 1 hour before: "Your call with Professor Malik starts in 1 hour. Link: [link]"
Call Structure (15 minutes):
Minutes 1-3: Rapport + Context - "Hey [Name], thanks for booking this. Tell me about your trading. How long have you been at it?" - Listen. Let them talk. Note their specific pain points.
Minutes 3-7: Trade Review - "Walk me through your last 5 trades." - Identify patterns: Are they overcomplicating entries? Holding losers too long? Trading without a system? - Mirror their language back to them: "So it sounds like you're struggling with [their words]."
Minutes 7-10: Solution Mapping - "Here's what I'd change based on what you showed me." - Give 1-2 specific, actionable tips they can implement immediately. - Connect their problems to the methodology: "This is exactly what we fix in the mentorship. Day 2 is entirely focused on key levels for entries and exits."
Minutes 10-13: Mentorship Presentation - "If you want to accelerate this, here's what the 3-day mentorship looks like." - Walk through Day 1 (theory, mindset), Day 2 (entries and exits), Day 3 (live trading). - Mention the extras: dinners, activities, VIP options. - State the investment: "$X,XXX. Payment plans available."
Minutes 13-15: Close or Next Steps - "Does this sound like something that would help you?" - If yes: "Great. Let me send you the enrollment link." - If maybe: "No rush. I'll send you some resources to review. We can chat again next week." - If no: "No problem. The tips I gave you today should help. Keep me posted on your progress."
Key Principles: - Never pressure. Trading audience is hyper-skeptical of pushy sales tactics. - Give real value on the call. If they don't buy, they should still feel the call was worthwhile. - Let the methodology sell itself. Professor Malik's simplicity angle is compelling on its own.
Not everyone will buy on the first call. For prospects who said "maybe" or "not right now," this 5-email sequence keeps the door open.
Email 1: Call Recap (Sent 2 hours after the call) Subject: Here's your action plan from today's call
Body: "Hey [Name], great talking to you today. Here's a summary of what we covered: [1-2 specific tips from the call]. Start implementing these tomorrow. Track your results for 7 days. If you see improvement, imagine what 3 full days of focused mentorship could do. The mentorship details are here: [link]. No rush. Let me know if questions come up. -- Professor Malik"
Email 2: Testimonial (Sent Day 3) Subject: "I was exactly where you are 6 months ago"
Body: "Hey [Name], wanted to share this from a recent mentorship student: [testimonial or detailed result]. The system works when you commit to it. If you're ready, the next mentorship cohort is [date]: [link]. -- Professor Malik"
Email 3: Objection Handling (Sent Day 5) Subject: The real cost of waiting
Body: "Hey [Name], I know the mentorship is an investment. Here's how I think about it: if you're losing $500/month because your system isn't dialed in, that's $6,000/year. The mentorship costs a fraction of that. And it fixes the problem permanently. Not pressuring you. Just running the math. Details here if you're ready: [link]. -- Professor Malik"
Email 4: Value Add (Sent Day 8) Subject: Free resource: My pre-market checklist
Body: "Hey [Name], I use this checklist every morning before the market opens. It takes 10 minutes and helps me identify the 2-3 best setups for the day. Download it here: [link to PDF]. If you want to learn how to use it properly, the mentorship covers this on Day 2. But the checklist alone will improve your mornings. -- Professor Malik"
Email 5: Final Follow-Up (Sent Day 14) Subject: Checking in
Body: "Hey [Name], it's been 2 weeks since our call. How are the trades going? If you've been applying what we discussed and you're seeing improvement, that's proof the system works. If you want to go deeper with the full 3-day mentorship, the next cohort is [date]. Here's the info: [link]. Either way, keep trading with discipline. -- Professor Malik"
After Email 5: Move the prospect to the general newsletter/content list. They'll continue receiving value through regular content. Some will convert weeks or months later.
These projections are based on warm audience retargeting (250K+ existing followers). Warm audiences convert at significantly higher rates than cold traffic because the trust factor is already established.
| Input Variable | Value | Source/Basis |
|---|---|---|
| Monthly ad spend | $5,000 (starting) | Conservative for trading education niche |
| Cost per VSL page view | $2-$5 | Warm retargeting range (cold would be $5-$15) |
| VSL watch-through rate | 40-60% | Industry standard for 12-15 min VSL to warm audience |
| Call booking rate | 20-30% of viewers who watch 50%+ | Industry standard for VSL-to-call funnels |
| Show rate | 65% | Achievable with 5-email pre-call nurture + SMS |
| Close rate | 15-25% | Depends on sales skill; 20% is the benchmark |
| Average deal size | $3,000-$5,000 | Benchmarked against competitors ($2,780-$6,900 range) |
| Metric | Conservative | Realistic | Optimistic |
|---|---|---|---|
| Monthly Ad Spend | $5,000 | $5,000 | $10,000 |
| Cost Per VSL Page View | $5 | $3 | $2 |
| VSL Page Views | 1,000 | 1,667 | 5,000 |
| Watch 50%+ of VSL (50%) | 500 | 833 | 2,500 |
| Call Bookings (25%) | 125 | 208 | 625 |
| Calls Completed (65%) | 81 | 135 | 406 |
| Sales (20%) | 16 | 27 | 81 |
| Average Ticket | $3,000 | $4,000 | $5,000 |
| Monthly Revenue | $48,000 | $108,000 | $405,000 |
| Net After Ad Spend | $43,000 | $103,000 | $395,000 |
| ROAS | 9.6X | 21.6X | 40.5X |
Important Notes on These Numbers:
| Variable | Value |
|---|---|
| Monthly ad spend | $5,000 |
| Average deal size | $3,500 (midpoint) |
| Sales needed to break even | 1.43 (round to 2) |
| Required conversion rate (from ad spend to sale) | 0.04% |
Professor Malik needs just 2 mentorship sales per month to cover a $5,000/month ad budget. Given 250K+ warm followers, this threshold is easily achievable.
Day 1: Theory and Foundation - Trading psychology and mindset - Setting up your trading environment (software, screens, tools) - Understanding market structure (how and why prices move) - Introduction to the "Just Hit Sell" methodology
Day 2: Key Levels for Entries and Exits - Support and Resistance identification (drawing levels correctly) - VWAP analysis (3-layer approach) - Price action reading (candlestick patterns, volume confirmation) - Entry rules: When to get in (and more importantly, when to stay out) - Exit rules: When to take profit and when to cut losses
Day 3: Live Trading Practice - Pre-market analysis routine (finding daily setups) - Live market trading alongside Professor Malik - Real-time feedback on entries, exits, and risk management - Building a daily trading routine that works
Included: - Dinners and group activities (relationship building, community) - Digital copy of "How to be a Consistent Trader" (mandatory reading) - Access to trading resources and tools discussed during mentorship - Post-mentorship support period (email/DM access for follow-up questions)
VIP Upgrade Available: - Emergency coaching calls (scheduled 1-on-1 sessions post-mentorship) - Extended support period - Priority access to future events
What's NOT Included: - Flight and accommodations (mentorship held in New York) - Trading capital - Brokerage account setup (though guidance is provided)
Recommended Price Range: $3,000-$5,000 for standard mentorship
Competitive Context:
| Competitor | Offer | Price |
|---|---|---|
| Warrior Trading | Warrior Pro course + chat access | $3,997 one-time |
| Bear Bull Traders | Platinum (lifetime + 1-on-1) | $6,900 one-time |
| Bear Bull Traders | Premium (monthly) | $199/month ($2,388/year) |
| Thomas Kralow | Full course | $2,780-$3,500 |
| Day Trade to Win | Accelerated Mentorship | Not disclosed |
Positioning: Professor Malik's mentorship is in-person (3 days, face-to-face). This is a fundamentally different product than an online course or chatroom subscription. The in-person experience justifies premium pricing because: - Personal attention (small group size) - Live trading alongside the instructor - Relationship building (dinners, activities) - Accountability (harder to skip when you're physically there)
Pricing Tiers (Recommended):
| Tier | Price | Includes |
|---|---|---|
| Standard Mentorship | $3,000-$5,000 | 3-day program, meals, group activities, book, post-mentorship support |
| VIP Mentorship | $7,500-$10,000 | Everything in Standard + emergency coaching calls + extended 1-on-1 support + priority access to future events |
Payment Options: - Full pay (single payment) - 2-pay plan (50% upfront, 50% before Day 1) - 3-pay plan (for $5K+ tiers only)
Discuss pricing on the strategy call. The VSL does not mention pricing. This keeps the conversation human and allows for qualification before revealing the investment.
Recommended: 60-Day Results Guarantee
"Follow the system for 60 days after your mentorship. If you don't see measurable improvement in your trading consistency, email us and we'll refund your investment in full."
Why this works: - Removes risk for the buyer ("What if this doesn't work for me?") - Demonstrates confidence in the system - 60 days gives enough time for the student to apply what they learned - "Measurable improvement" is fair and defensible
Stipulations (stated clearly): - Must attend all 3 days of mentorship - Must complete post-mentorship assignments (if any) - Must document trading activity for 60 days - Must contact us within 60 days of mentorship completion
Expected refund rate: 3-5% (trading education with in-person delivery has low refund rates because the experience itself has high perceived value)
| Day | Task | Owner | Deliverable |
|---|---|---|---|
| 1 | Kickoff call (90 min): Review sales process, confirm pricing, discuss mentorship capacity, align on goals | Alexo Digital + Professor Malik | Kickoff notes, confirmed strategy |
| 2 | VSL script finalization: Refine the script outline (provided in this blueprint) into a teleprompter-ready script | Alexo Digital | Final VSL script (word-for-word) |
| 3 | VSL recording: Professor Malik records the 12-15 minute VSL (talking head + screen recording of charts) | Professor Malik (with Alexo coaching) | Raw VSL footage |
| 4 | VSL editing: Add B-roll, chart overlays, captions, intro/outro, CTA graphics | Alexo Digital | Final VSL video file |
| 5 | Landing page build: Design and develop the VSL landing page per wireframe specifications | Alexo Digital | Staging URL for review |
| 6 | Email sequence setup: Write and load all 10 emails (5 pre-call + 5 post-call) into email platform | Alexo Digital | Automated sequences active |
| 7 | Booking integration: Connect Calendly, set availability, test confirmation flow, add qualification form | Alexo Digital | Live booking system |
| Day | Task | Owner | Deliverable |
|---|---|---|---|
| 8 | Ad creative production: Film or produce 10+ ad variations using the 15 hooks provided | Alexo Digital | Ad creative library |
| 9 | Ad creative finalization: Edit, caption, format for Meta and YouTube placements | Alexo Digital | Final ad files |
| 10 | Campaign setup: Build Meta ad campaigns, set targeting, install Facebook Pixel and Google Analytics | Alexo Digital | Campaign structure ready |
| 11 | Tracking verification: Test pixel firing, confirm Calendly tracking, verify email triggers | Alexo Digital | Tracking audit report |
| 12 | Soft launch: Turn on ads at 50% budget, monitor first 24 hours | Alexo Digital | Live campaigns (limited) |
| 13 | Performance review: Analyze first 48 hours of data, adjust targeting and creative | Alexo Digital | Optimization report |
| 14 | Full launch: Scale to full budget, confirm all systems operational, hand off performance dashboard | Alexo Digital + Professor Malik | All systems live |
| Week | Focus | Activities |
|---|---|---|
| Week 3 | Optimization | Weekly call: review CPL, CTR, booking rate. Kill underperforming ads, scale winners. A/B test landing page headline. |
| Week 4 | Scaling | Increase budget on winning audiences. Introduce cold traffic audiences (lookalikes). Add 2-3 new ad creatives based on learnings. |
| Month 2 | Growth | Expand to YouTube ads. Build retargeting campaigns for page visitors who didn't book. Add testimonial-based ads as social proof is collected. |
| Month 3+ | Scale + Optimize | Target $50K+/month in attributable revenue. Optimize close rate on calls. Consider hiring a closer if call volume exceeds capacity. |
Total Time Required from Professor Malik: - Day 1: 90-minute kickoff call - Day 3: 2-3 hours recording VSL - Ongoing: 15-30 minutes per week reviewing performance reports - Total first month: approximately 5-6 hours
Everything else is handled by Alexo Digital.
This is the full script Professor Malik will record. Written in his voice and style. Teleprompter-ready.
"If you've been trying to day trade for more than 6 months and you're still not consistently profitable, this video will show you the 3 mistakes keeping you stuck. And how to fix them in the next 30 days. My name is Professor Malik. I've taught over 108,000 traders on YouTube how to simplify their trading. Today I'm going to show you exactly how."
"Here are the 3 mistakes I see every single day.
Mistake number 1: Information overload. You're watching 10 different trading gurus on YouTube. They all say something different. One says use RSI. Another says ignore RSI. One says trade breakouts. Another says fade breakouts. You're getting pulled in 10 different directions, and the result is paralysis. You can't commit to one system because you're always wondering if there's something better. Sound familiar?
Mistake number 2: No accountability. You probably know what support and resistance is. You probably know what VWAP is. You've watched the videos. You've read the books. But when the market opens at 9:30, you freeze. You second-guess every entry. You hold losing positions too long because you're hoping they'll come back. You cut your winners early because you're scared of giving back profits. The knowledge is there. The execution isn't. And the reason execution breaks down is because you're trading alone, with nobody watching, nobody correcting you in real time.
Mistake number 3: Trading without a repeatable system. Some days you trade off the news. Some days you trade off the chart. Some days you trade off gut feel. There's no repeatable process, so your results are random. One good week followed by two bad weeks. You're on a rollercoaster and you can't figure out why."
"Here's what I teach in my 3-day mentorship. Simplicity. We cut through all the noise and focus on 3 things: Support and Resistance. VWAP. Price Action. That's the entire system. No 47 indicators cluttering your chart. No complex algorithms you need a computer science degree to understand. Just clean entries, clean exits, and a process you can repeat every single day.
Let me show you what I mean.
[SCREEN RECORDING: Show a TradingView chart with a clean setup]
Here's a trade from this week. Stock gapped up pre-market. Hit resistance at this level right here. VWAP confirmed the level. Price action showed clear rejection with a bearish candle. I shorted here, covered here. Clean profit. Took about 15 minutes.
Now let me show you why this works. Support and resistance tells you WHERE the stock is likely to bounce or reverse. VWAP tells you the average price for the day, so you know if you're buying above or below fair value. Price action tells you WHEN to enter. You need all three to line up. When they do, you take the trade. When they don't, you sit on your hands.
The key insight most traders miss: the best trades are the ones where everything lines up. You don't need to force trades. You don't need to be in the market all day. You need 1-3 clean setups per day. That's it.
I'm not here to sell you a dream. I'm not going to show you Lamborghinis or fake account screenshots. I've been teaching this for years. I have 108K YouTube subscribers who watch my free content every day because it works. My book, 'How to be a Consistent Trader,' is mandatory reading for every mentorship student. This is real education. Not hype. Not a get-rich-quick scheme. A skill you learn, practice, and get better at over time."
[IF TESTIMONIALS ARE AVAILABLE:] "Don't just take my word for it. Here's what traders say after going through the mentorship.
[Show testimonial 1: Name, result, timeframe] [Show testimonial 2: Name, result, timeframe] [Show testimonial 3: Name, result, timeframe]
These are real people who were in the exact same spot you're in right now. Inconsistent. Overwhelmed. Using too many indicators. They fixed it in 3 days."
[IF TESTIMONIALS ARE NOT YET AVAILABLE:] "108,000 people subscribe to my YouTube channel because the free content alone helps them trade better. 141,000 follow me on Instagram because I show up live twice a week and walk through real trades in real time. This isn't theory in a textbook. It's a proven system used by thousands of traders every single day.
Every day I get messages from traders telling me my content changed how they approach the market. That the simplicity principle finally made trading click for them. The free content does that. Imagine what 3 full days of focused, in-person mentorship can do."
"Here's what I'm offering. A free 15-minute strategy call. Just you and me on the phone.
On this call, we'll do three things. First, we'll look at your current trading results. What are you trading? What's working? What isn't? Second, I'll identify the specific mistakes costing you money. Based on what I see, I'll give you actionable feedback you can use tomorrow. Third, we'll map out a 30-day plan to get you consistent.
That's it. No pitch. No pressure. Just real feedback from someone who's been doing this for years and teaching it to thousands.
If it makes sense for us to work together after that call, I'll tell you about my 3-day in-person mentorship. You'll come to my location. Day 1, we build your foundation. Day 2, we focus on entries and exits. Day 3, we trade live together. You'll leave with a system you can use every single day.
But the call is free. And even if we never work together, you're going to walk away with a clear plan."
"Before you book, let me answer the questions I know you're thinking.
'Is this a scam?' No. Check my YouTube channel. 108K subscribers. Check my Instagram. 141K followers. Check my book on Amazon. This is a real education business that I've been building for years. I have one YouTube channel, one Instagram, one TikTok. If someone contacts you from any other account, that's a scammer. I'm the real deal.
'Do I need a lot of money to start trading?' No. I teach students to start with 1 to 10 shares. You can practice with $100 to $500. This isn't about swinging big. It's about building the skill first.
'What if I'm a complete beginner?' The mentorship starts from the foundation. Day 1 covers theory and mindset from scratch. You don't need prior experience, just willingness to learn.
'Will this actually work for me?' If you're willing to follow a system and trade with discipline, yes. If you want a magic button that makes you rich overnight, no. This is a skill. It takes practice. I'll teach you the system. You have to do the reps."
"The calendar is right below this video. Pick a time that works for you. The call is 15 minutes. Bring your last 5 trades so I can give you real feedback.
Whether we work together or not, you're going to leave that call knowing exactly what's holding you back and how to fix it.
I'll see you on the call."
Warrior Trading (Ross Cameron) - Funnel: Free webinar registration (email capture) into $3,997 Warrior Pro course upsell - Traffic: YouTube pre-roll ads targeting trading keywords, Meta ads for retargeting - Landing page: Webinar replay page with embedded pitch and countdown timer - Strengths: Verified student review page, daily live trading chat, transparent pricing ($3,997), strong webinar-based social proof - Revenue model: One-time course sale + subscription add-ons
Bear Bull Traders (Andrew Aziz) - Funnel: Tiered subscription ($99/month Basic, $199/month Premium, $6,900 Platinum with 1-on-1) - Traffic: Meta ads targeting trading keywords, YouTube retargeting - Landing page: Pricing page with 3 clearly displayed tiers - Strengths: Low barrier to entry ($99/month), active chatroom, monthly flexibility, natural upsell path to $6,900 Platinum - Revenue model: Monthly recurring + high-ticket upsell
Thomas Kralow - Funnel: Payment plan positioning ($875/month for 4 months OR $2,780-$2,960 lump sum with discount) - Traffic: Not extensively researched (smaller brand) - Landing page: Course sales page with payment plan calculator - Strengths: Payment plan flexibility, lump sum discount as incentive - Revenue model: Course sales with installment options
Day Trade to Win - Funnel: Complete instruction + live training program (pricing not disclosed) - Traffic: Organic + some paid (limited intelligence) - Landing page: Information-heavy, no visible funnel - Strengths: Combines instruction with live mentorship - Revenue model: Unclear (pricing not public)
Day Trade Professor should NOT try to copy Warrior Trading's webinar model or Bear Bull Traders' subscription ladder. Instead: - Use the VSL funnel (proposed in this blueprint) to capitalize on the warm audience without adding another live obligation - Keep the in-person mentorship as the premium offer (this is the genuine differentiator) - Add a low-ticket entry product ($97-$197/month membership) as a downsell for people who aren't ready for the mentorship yet. This captures revenue from the large volume of warm followers who are interested but not ready to commit $3K-$5K. - Collect testimonials aggressively. After every mentorship cohort, film 2-3 student video testimonials. This is the single highest-ROI activity for conversion rate improvement.
| Risk | Likelihood | Impact | Mitigation Strategy |
|---|---|---|---|
| VSL doesn't convert | Medium | High | A/B test 3 headline variations in the first 14 days. If watch-through rate is below 30%, rewrite the hook. If call booking rate is below 15%, add more social proof to the page. |
| Call no-shows | Medium | Medium | 5-email pre-call sequence (detailed above) + SMS reminders + pre-call qualification form that creates micro-commitment. Target: 65% show rate. |
| Low close rate on calls | Medium | High | Provide a sales script framework (outlined above). Record first 5 calls for review. If close rate is below 15%, identify the drop-off point and adjust the script. Consider hiring a trained closer. |
| Ad costs higher than projected | Low | Medium | Start with warm retargeting ($2-$3 CPV) instead of cold traffic. Warm audiences reduce CPV by 40-60%. Only expand to cold after warm audience is profitable. |
| Professor Malik too busy for implementation | Low | High | Done-for-you approach requires only 3-4 hours of his time total (90-min kickoff + 2-3 hours VSL recording). Everything else is handled by Alexo Digital. |
| Mentorship capacity can't meet demand | Low | Medium | Good problem. If demand exceeds supply, increase pricing. If cohort size is limited, add waitlist with deposit to lock in spots. |
| Testimonial shortage limits conversion | High | Medium | Use YouTube/Instagram comment screenshots as proxy social proof initially. After first 2-3 mentorship cohorts with VSL-sourced students, collect formal video testimonials. |
| Competitor reaction (copying the funnel) | Low | Low | First-mover advantage with the warm audience is significant. Competitors can't replicate 250K+ followers. The audience trusts Professor Malik, not the funnel format. |
| Ad creative fatigue | Medium | Medium | Rotate creative every 14-21 days. Maintain a library of 10+ ad variations at all times. Test 2-3 new hooks per month. |
| Regulatory risk (FTC/SEC compliance) | Low | High | All ad copy and VSL content should include appropriate disclaimers. No income claims. No guaranteed results language. "Not financial advice" disclaimer on all materials. |
| Metric | Target (Month 1) | Target (Month 3) | Measurement Tool |
|---|---|---|---|
| VSL Page Views | 1,000+/month | 3,000+/month | Google Analytics |
| VSL Watch-Through Rate (50%+) | 40%+ | 50%+ | Wistia/Vimeo analytics |
| Call Booking Rate | 20%+ of qualified viewers | 25%+ | Calendly + GA conversion tracking |
| Call Show Rate | 60%+ | 65%+ | Calendly + manual tracking |
| Close Rate | 15%+ | 20%+ | CRM or manual tracking |
| Cost Per Acquisition (CPA) | Below $300 | Below $200 | Ad platform + revenue tracking |
| Monthly Attributable Revenue | $25K+ | $50K+ | Revenue dashboard |
| ROAS | 5X+ | 10X+ | Ad spend vs. attributed revenue |
| Metric | Target | Measurement Tool |
|---|---|---|
| Cost Per Click (CPC) | Below $3 | Meta Ads Manager |
| Click-Through Rate (CTR) | Above 1.5% | Meta Ads Manager |
| Landing Page Bounce Rate | Below 40% | Google Analytics |
| Email Open Rate (nurture sequence) | Above 40% | Email platform analytics |
| Email Click Rate (nurture sequence) | Above 5% | Email platform analytics |
| Time on Landing Page | Above 8 minutes (indicates VSL viewing) | Google Analytics |
| Mobile vs. Desktop Split | Track only (no target) | Google Analytics |
| Ad Frequency | Below 3.0 per week per audience | Meta Ads Manager |
| Report | Frequency | Contents |
|---|---|---|
| Daily Dashboard | Every day (automated) | Ad spend, impressions, clicks, CTR, CPL, bookings |
| Weekly Review | Every Monday | Previous week's KPIs, wins, losses, optimization plan |
| Monthly Strategy | First of each month | Full month review, revenue attribution, next month's plan |
| Quarterly Audit | Every 90 days | Full funnel audit, creative refresh plan, scaling roadmap |
Q: How much does Alexo Digital charge for this? A: Pricing depends on the engagement tier. Founding Client tier: $3K-$5K + revenue share. Performance Partnership: $5K-$10K + 15-20% revenue share. Full DFY: $10K-$25K + $5K-$10K/month retainer. Implementation Only: $7.5K-$15K one-time. The strategy call will determine which tier fits best based on current revenue, goals, and growth potential.
Q: What's the timeline from start to live? A: 14 days. Week 1 covers VSL production, landing page build, and email sequence setup. Week 2 covers ad creative production, campaign setup, and launch. Professor Malik's total time commitment during these 14 days is approximately 5-6 hours (one 90-minute kickoff call and 2-3 hours recording the VSL).
Q: How much ad budget do I need? A: Start with $5,000/month. This is enough to test 5+ ad variations, reach 1,000-2,500 VSL page views, and generate 50-200+ call bookings. Once the funnel is profitable at $5K/month, scale to $10K-$25K/month. If $5,000/month ad spend isn't feasible right now, this program isn't the right fit yet.
Q: What if the VSL doesn't convert? A: Two things happen. First, we A/B test within the first 14 days. Three headline variations, multiple hook formats, different CTA placements. Most VSL funnels need 2-4 weeks of testing before they hit stride. Second, the Alexo Digital guarantee applies: measurable ROI in 60 days or full refund of the build fee. The risk is on us.
Q: Do I need to change my mentorship offer? A: No. The VSL funnel wraps around your existing 3-day in-person mentorship. We're not changing what you sell or how you deliver it. We're adding a system that brings qualified buyers to your door through paid ads instead of relying entirely on organic content.
Q: Will this take a lot of my time? A: Minimal. Day 1-2: 90-minute kickoff call. Day 3: 2-3 hours recording the VSL (we provide the teleprompter script). After launch: 15-30 minutes per week reviewing performance reports. Everything else (landing page, email sequences, ad creative, campaign management, optimization) is handled by Alexo Digital.
Q: How many leads will I get? A: Conservative estimate: 50-200 qualified call bookings per month at $5,000 ad spend. The exact number depends on targeting, creative quality, and offer positioning. Because we're retargeting your existing 250K+ followers first (warm audience), conversion rates will be higher than industry average.
Q: How many sales will I close? A: That depends on close rate. Industry average for strategy calls in the education space is 15-25%. At 20% close rate with 81 completed calls per month (conservative scenario), that's 16 sales. At $3,000-$5,000 per sale, that's $48,000-$80,000 in monthly revenue from the funnel alone.
Q: Can I see examples of your work? A: Our primary case study is Latinos Creativos. Community launched from zero in May 2024. $762K generated in the first 5 months. $442K in a single 30-day window. 32.67% conversion rate at a live Chicago event (300 attendees). Featured at the GoHighLevel Summit 2024. We're currently seeking 3-5 founding clients by April 30, 2026. As a founding client, Professor Malik would receive discounted pricing and case study partnership rights.
Q: What makes Alexo Digital different from other agencies? A: Three things. First, the Blueprint-First approach: we deliver 40+ hours of custom research, strategy, and funnel mapping free before you pay a dollar. This document is proof of that. Second, performance-aligned pricing: our revenue share model means we only make more money when you make more money. Third, speed: 14-day build sprints. Most agencies take 6-12 weeks to launch a funnel. We launch in 2 weeks and optimize in real time.
Q: What happens after the 14-day build? A: Post-launch, Alexo Digital handles ongoing optimization. Weekly performance reviews, creative refreshes every 14-21 days, audience expansion testing, A/B testing, and scaling. The retainer covers campaign management, reporting, and continuous improvement. The goal is to hit $50K+ in monthly attributable revenue within 60 days.
Option 1: Book a Strategy Call 15 minutes. We'll review this blueprint together, answer your questions, discuss pricing, and determine if this is the right fit. No obligation.
Booking link: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC
Option 2: Reply to the Email If you have questions about anything in this blueprint, reply and ask. Lorenzo will respond personally within 24 hours.
Option 3: Watch the Video Walkthrough A custom Loom walkthrough of this blueprint is available. It covers the funnel architecture, revenue projections, and implementation timeline in detail.
Prepared exclusively for Professor Malik / Day Trade Professor March 2026
Lorenzo Sanchez | Alexo Digital Email: lorenzo@alexodigital.com Booking: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC
This blueprint was built from 40+ hours of research specific to Day Trade Professor's business, audience, competitors, and market position. Every section is tailored to Professor Malik's brand, methodology, and product stack. No other trading educator can use this document as-is. It was designed for one person.
15-minute persuasion framework. 7-part structure from hook through close.
Created for: Professor Malik / Day Trade Professor Created by: Alexo Digital (Lorenzo Sanchez) Duration: 12-15 minutes Date: March 2026
Recording Format: - Parts 1, 4, 6, 7: Talking head to camera (Professor Malik) - Parts 2, 3: Split between talking head and screen recording (charts) - Part 5: Talking head with B-roll overlay
Tone: Educational, confident, anti-hype. Professor Malik should sound like a teacher, not a salesman. Direct eye contact with camera. No scripted "infomercial" energy.
Equipment: - Ring light or window lighting - Lapel mic or shotgun mic (clear audio is critical for trading content) - TradingView open on second monitor for chart examples - Clean background (trading setup visible is fine)
On Screen: Professor Malik, talking head to camera
Script:
"If you've been trying to day trade for more than 6 months and you're still not consistently profitable, keep watching.
I'm going to show you the 3 mistakes that keep 90% of traders stuck in a cycle of random wins and painful losses. And I'll show you the exact system I teach my mentorship students to fix all three.
No indicators you've never heard of. No magic software. Just a simple framework you can apply tomorrow morning at market open."
Visual Notes: Confident delivery. No smiling yet. Let the gravity of the problem land first.
On Screen: Talking head, transitioning to screen share of cluttered chart
Script:
"Mistake number one. And this is the one that kills more trading careers than anything else. Information overload.
You're watching 10 different YouTube channels. One guy says use RSI. Another says RSI is garbage. One person tells you to trade breakouts. The next person says fade every breakout. Somebody swears by Bollinger Bands. Another person says moving averages are all you need.
So what happens? You sit at your desk in the morning, the market opens, and you freeze. You've got 15 different voices in your head all telling you different things. You can't pull the trigger because you don't know which system to follow.
Look at this."
[TRANSITION TO SCREEN SHARE: Show a chart with 15+ indicators stacked on it. RSI, MACD, Bollinger Bands, multiple EMAs, Stochastic, Volume bars, Ichimoku Cloud. The chart should be nearly unreadable.]
"This is what most traders' charts look like. You can barely see the price. You've got indicators on top of indicators. And every single one of them is giving you a different signal.
Now look at this."
[TRANSITION TO CLEAN CHART: Same ticker, same timeframe. Only Support/Resistance lines and VWAP visible. Clean. Easy to read.]
"Same stock. Same day. Same timeframe. But now you can actually see what the price is doing. Support here. Resistance here. VWAP confirming the direction. That's it.
The traders who make money are not the ones with the most tools. They're the ones who mastered a few tools and use them every single day."
Script:
"Mistake number two. No accountability.
Here's the truth. Most of you watching this already know the basics. You know what support and resistance looks like. You've heard of VWAP. You can identify a candlestick pattern.
But when the market opens at 9:30 in the morning, something changes. Your hands start sweating. You second-guess every entry. You hold losers way too long, hoping they'll come back. And then you cut your winners early because you're scared to give back profit.
Why does this happen? Because nobody is watching. There is no coach reviewing your trades. No accountability partner asking, 'Why did you enter there? What was your plan? Where was your stop loss?'
Trading alone in your bedroom with nobody to answer to is a recipe for bad habits. And bad habits in trading cost you real money.
You need somebody in your corner. Somebody who has already walked the path. Somebody who can look at your trades at the end of the day and tell you exactly what you did right and exactly what you did wrong. Not to be mean. To make you better."
Script:
"Mistake number three. And this is the big one. You are trading without a system.
Be honest with yourself. Monday you're scalping SPY options. Tuesday you saw something on Twitter so now you're swing trading Tesla. Wednesday you're back to scalping because you lost money on the swing trade. Thursday you're trading crypto because somebody in a Discord said Ethereum is about to run.
There is no plan. There is no process. Every day is different. So your results are random. Some days you win, some days you lose, and over time you're breaking even at best. More likely, you're slowly bleeding your account.
That is not trading. That is gambling with extra steps.
What you need is one system. One methodology. One set of rules that you follow the same way every single day. Not because it's exciting. Because it works. Because repetition creates consistency. And consistency creates profit.
Let me show you what that looks like."
On Screen: Split between talking head and screen share of charts
Script:
"I've been teaching trading for years. And the methodology I've built is called 'Just Hit Sell.'
It's not called that because you only short stocks. It's called that because the whole philosophy is about removing hesitation. When your setup is there, you take the trade. No overthinking. No second-guessing. Just hit the button.
Here's how it works. Three layers. That's all.
Layer one: Support and Resistance."
[SCREEN SHARE: Pull up a clean chart on TradingView. Draw clear support and resistance lines on a recent trading day.]
"Every stock moves between levels. It bounces off support on the way down. It hits resistance on the way up. These levels are where the big money is trading. Banks, hedge funds, institutions. They're buying at support and selling at resistance. You need to see what they see.
I teach you how to identify these levels in less than 60 seconds. Once you know where support and resistance are, you already know where the high-probability trades live.
Layer two: VWAP."
[SCREEN SHARE: Add VWAP to the chart. Show how it interacts with support and resistance levels.]
"VWAP stands for Volume Weighted Average Price. It tells you the average price that traders paid for a stock that day, weighted by volume. Think of it like a magnet. Price wants to come back to VWAP.
When VWAP lines up with one of your support or resistance levels, that is a high-confidence zone. Two data points agreeing with each other. That's not a guess. That's evidence.
Layer three: Price Action."
[SCREEN SHARE: Show candlestick patterns forming at the support/resistance + VWAP confluence zone.]
"Price action is the final confirmation. You've got your level. VWAP confirms it. Now you watch the candles. Is the price rejecting that level? Are you seeing a Heikin-Ashi reversal? A Hook Reversal pattern? A Knock Knock Boom?
These candlestick patterns are your entry signals. When you see the pattern at the right level with VWAP confirming, you take the trade. No indicator is going to give you a better signal than price itself.
Three layers. Support and Resistance. VWAP. Price Action. That is the entire system. Not 47 indicators. Not some proprietary algorithm. Just three tools that the most successful traders in the world have been using for decades."
Script:
"Let me walk you through a real trade so you can see how simple this is.
Pull up your TradingView."
[SCREEN SHARE: Show a specific recent trading day on a well-known stock. Walk through the full setup visually.]
"Look at this chart. This was a trade from last week. Stock opened with a gap up. Price pushed up in the first 15 minutes, then stalled.
Where did it stall? Right at this resistance level. See that? That line I drew before the market even opened. Pre-market analysis. I identified this resistance the night before based on the previous day's price action.
Now look at VWAP. Where is it sitting? Right below resistance. So the price gapped up, ran into resistance, and VWAP is telling me the average buyer is below this level. That means the buyers up here are running out of fuel.
Now I watch the candles. And right here, I see it. A rejection candle. Long upper wick. Small body. The sellers are stepping in at this level.
That's my entry. I short the stock right here. My stop loss goes above the high of that rejection candle. My target is the next support level down here.
Fifteen minutes later, price drops to my target. I cover the short. Profit per share. Clean setup. Clean execution. No guessing. No hoping. Just following the system.
This is what consistency looks like. You identify the level. VWAP confirms it. Price action gives you the entry. And you manage the trade with discipline.
Could I have added RSI to this chart? Sure. Could I have thrown on Bollinger Bands? Sure. But why? The three layers gave me everything I needed. Every extra indicator you add is another reason to hesitate. And hesitation costs you money."
Script:
"Now, I want to say something important. Because I know some of you are skeptical. And you should be.
I'm not going to show you a Lamborghini in a parking garage. I'm not going to rent a mansion and pretend I live there. I'm not going to tell you that you'll make $10,000 in your first week of trading. That's not how this works.
Trading is a skill. And skills take time and practice to develop. Just like learning a sport. Just like learning an instrument. Nobody picks up a guitar on Monday and plays a concert on Friday. Trading is no different.
What I can tell you is this. I've been teaching this methodology for years. 108,000 people subscribe to my YouTube channel. I upload every single day. Not once a week. Every day. 141,000 people follow me on Instagram and show up to my live trading shows every Tuesday and Friday at 8pm Eastern. My book, 'How to be a Consistent Trader,' is mandatory reading for every mentorship student because the principles in that book are the foundation of everything I teach.
This is real education. Not hype. Not motivational speeches about believing in yourself. Actual trading education. Charts. Levels. Patterns. Entries. Exits. The boring stuff that actually makes you money.
I only have one YouTube channel. One Instagram. One TikTok. If somebody contacts you claiming to be me from a different account, that is a scam. The real me is right here, teaching you the real thing."
Script:
"Let me explain why simplicity is not just a preference. It is an edge.
Every indicator you add to your chart creates a new decision point. More decision points means more chances to hesitate. More chances to get conflicting signals. More chances to talk yourself out of a good trade or into a bad one.
Think about the best traders you know. The ones who actually make money year after year. How many indicators do they use? Not many. Most professional traders I know use fewer tools than the average beginner. Not because they don't know about fancy indicators. Because they've learned that fewer tools means faster decisions. And faster decisions mean better execution.
Here's a simple way to think about it. If you need five indicators to agree before you take a trade, how often are all five going to line up? Almost never. So you sit there all day watching charts and never trading. Or worse, you start ignoring one of your own rules because you're tired of waiting. And the moment you break your rules, you're back to gambling.
The 'Just Hit Sell' methodology works because there are only three things to check. Level. VWAP. Price action. All three agree? Take the trade. They don't agree? Sit on your hands. Wait for the next setup. There is always another trade.
Simplicity is not lazy. Simplicity is disciplined. And discipline is what separates consistent traders from everyone else."
On Screen: Talking head with B-roll overlay of YouTube channel, Instagram lives, book
Script:
"I want to show you why this works. Not with income claims or screenshots that anyone can fake. With consistency.
I've uploaded a video to YouTube every single day. Not when I feel like it. Every day. 108,000 subscribers have found that content valuable enough to hit the subscribe button and keep coming back. That's not luck. That's years of showing up and delivering real value.
On Instagram, 141,000 people follow my content. Every Tuesday night and Friday night at 8pm Eastern, I go live. I don't charge for those live shows. I trade live. I explain my thought process. I break down setups in real time. People come back twice a week because they are learning something real.
My book, 'How to be a Consistent Trader,' is now in its fifth digital edition. Brand new chapters on technical analysis. QR codes that link directly to video tutorials. Quizzes so you can test what you've learned. This is not a $9 ebook with 20 pages of fluff. This is a real trading education book that I require every mentorship student to read before they show up.
And the mentorship itself. Three days. In person. Day one, we build your foundation. Mindset, trading psychology, understanding how you make decisions under pressure. Day two, we go deep on levels. Where to enter. Where to exit. How to read what the market is telling you. Day three, we trade live together. Side by side. Real money. Real decisions. Real feedback.
People fly in from all over the country for those three days. Why? Because there is a difference between watching YouTube videos and having someone sit next to you, watch you trade, and tell you exactly what you need to fix.
I'm not the guy who sells you a course and disappears. I'm the guy who shows up every single day. On YouTube. On Instagram live. In person at the mentorship. You've seen it. 108,000 subscribers have seen it. That's the proof."
On Screen: Talking head to camera
Script:
"Here's what I want to do for you.
If you're serious about fixing your trading, if you're tired of random results and information overload and not having anyone to hold you accountable, I want to talk to you personally.
I'm offering a free 15-minute strategy call. Just me and you. One on one. Here's exactly what we're going to cover.
Number one. I'm going to review your current trading results. Not to judge you. To identify exactly where you're losing money. Most traders have one or two bad habits that account for 80% of their losses. I can usually spot them in under five minutes.
Number two. I'm going to build you a custom 30-day profit plan. This is a specific, written plan for what you should focus on over the next 30 days to start seeing more consistent results. Whether we work together or not, you walk away with this plan. It's yours to keep.
Number three. If it makes sense for both of us, I'll explain how the 3-day mentorship works. I'll walk you through what we cover on each day, what you need to prepare, and what to expect. If it's a good fit, great. If it's not, that's fine too. You still have your 30-day plan.
I want to be clear about something. This is not a sales pitch disguised as a strategy session. I'm not going to spend 10 minutes on your trading and then 50 minutes pressuring you to buy something. That's not how I operate. I have 108,000 subscribers on YouTube. I don't need to pressure anyone. The work speaks for itself.
If we get on the call and I don't think the mentorship is right for you, I'll tell you that. If your account is too small, if your schedule doesn't allow it, if I think you need more time with the free content first, I'll be honest with you. I'd rather send you to the right resource than take your money when you're not ready.
But if you are ready. If you've been trading for 6 months or more. If you know the basics but you can't get consistent. If you're tired of doing this alone. Then this call could be the most important 15 minutes you spend this month.
Here's how to book it. Click the button below this video right now. You'll see my calendar. Pick a time that works for you. Before our call, I'm going to review whatever you send me. Your recent trades, your current strategy, whatever you've got. So when we get on the phone, we don't waste time on background. We go straight to solving your problem.
That button is right below this video. Click it. Pick a time. I'll see you on the call."
On Screen: Talking head to camera
Script:
"Before you click that button, let me answer the five questions I get asked the most.
Question one: 'Is this a scam?'
Fair question. The trading education space is full of fakes. Here's my answer. I have 108,000 YouTube subscribers built over years of daily uploads. I have 141,000 Instagram followers who show up to my live trading shows twice a week. My book is on Amazon. You can search my name right now and see years of real content. Every video. Every live stream. Every chapter of the book. Scammers don't show up every single day for years. Scammers take your money and vanish. I'm still here. I'm going live on Tuesday and Friday this week. Come watch for free and decide for yourself.
Question two: 'Do I need a lot of money to start?'
No. You can start learning with a small account. $100 to $500. Trade 1 to 10 shares at a time. The point is not to make big money in the first month. The point is to build the skill. Learn the system. Practice with small positions. Once you're consistent with small size, then you scale up. And with platforms like TRADEIFY, you can even practice with funded accounts while you build your confidence. Big accounts don't make bad traders good. Skill makes good traders profitable. Start small. Start right.
Question three: 'Will this work for me?'
If you follow the system and trade with discipline, yes. This is not magic. I'm not selling a robot or an algorithm that does the work for you. This is a skill. Like any skill, it works when you put in the practice. If you show up, study the material, follow the methodology, and review your trades honestly, you will improve. I've seen it happen hundreds of times with my mentorship students. But I'm not going to guarantee results for someone who buys the program and never opens the book. That's on you.
Question four: 'How long until I'm profitable?'
Depends on your starting point. If you've been trading for a while and you already understand charts but you just lack a system, you could see improvement within the first 30 days of applying the methodology. If you're brand new, it's going to take longer. I always tell people: focus on being consistent before you focus on being profitable. Consistency comes first. Profit follows consistency. My 30-day plan on the strategy call is designed to give you a clear roadmap based on where you are right now.
Question five: 'I've already tried other courses. Why is this different?'
I hear this a lot. And honestly, most courses give you theory. They record 10 hours of video, put it behind a paywall, and leave you alone. That might work for some people. But if you're watching this video, it probably didn't work for you.
The mentorship is different because it's three days in person. We're in the same room. I'm watching you trade in real time. I'm correcting your mistakes the moment they happen. Not in a forum post three days later. In that moment. You also get the live shows twice a week to keep you accountable after the mentorship ends. You get the book as your reference manual. And you get a community of traders who went through the same program. This isn't a course you buy and forget. It's a system you live."
On Screen: Talking head to camera, calendar link visible below
Script:
"All right. You've seen the three mistakes. You've seen the system that fixes them. You know what we'll cover on the strategy call.
Now it's your decision.
You can keep doing what you've been doing. Trading without a system. Watching random YouTube videos. Sitting at your desk every morning not knowing which trade to take. That's an option. Nobody is going to force you to change.
Or you can take 15 minutes and talk to someone who has helped thousands of traders fix the exact problems you're dealing with right now.
The calendar is below this video. Pick a time. Before the call, send me your recent trades or a screenshot of your chart setup. I'll review it so we can make the most of our 15 minutes together.
This is free. There is nothing to lose. At minimum, you walk away with a 30-day plan you can start using immediately.
Click the button. Book your call. I'll see you there."
[Hold eye contact with camera for 2-3 seconds. Confident nod. Cut.]
13 automated emails across pre-call, post-VSL, and onboarding flows.
Created for: Day Trade Professor VSL Funnel Created by: Alexo Digital (Lorenzo Sanchez) Total Emails: 13 Date: March 2026
| Sequence | Emails | Trigger | Goal |
|---|---|---|---|
| Pre-Call Nurture | 5 | Call booked via VSL page | Maximize show rate |
| Post-VSL Non-Buyer | 5 | Watched VSL, didn't book | Convert to call booking |
| Buyer Onboarding | 3 | Mentorship purchased | Prepare for mentorship |
Purpose: Maximize show rate for booked strategy calls. Target: 65%+ show rate.
Subject: Your strategy call is confirmed Preview text: Here's what to prepare before we talk Send timing: Immediately after booking
Your strategy call with Professor Malik is locked in.
Before we get on the phone, do three things:
This is a strategy session. Professor Malik will review your trading, identify the gaps, and map out a plan specific to your situation.
Come prepared and you will leave with a clear next step.
Your call details are below.
[CALL DETAILS BLOCK]
See you on the call.
Subject: What we'll cover on your call Preview text: 3 things Professor Malik reviews before your session
Before your call, Professor Malik reviews three things:
Your trading style. Are you scalping, swing trading, or somewhere in between? This determines which variation of the system fits you best.
Your market focus. Stocks, crypto, or both. The core methodology (Support, Resistance, VWAP) works across markets, but the application shifts depending on where you trade.
Your current setup. What indicators are you using? How many? Most traders use too many. Simplification is usually the first fix.
When you get on the call, Professor Malik already has a picture of where you are. That means less time explaining and more time solving.
Subject: Why 108K traders follow this system Preview text: The simplest trading method you will find
There are thousands of trading educators online. Most of them teach systems that require 8 indicators, 3 timeframes, and a prayer.
Professor Malik teaches three things: Support. Resistance. VWAP.
That is the "Just Hit Sell" methodology. It strips trading down to what actually moves price. No indicator overload. No conflicting signals. One clean system.
108K traders on YouTube follow this approach. Not because it is flashy. Because it works and they can actually execute it.
On your strategy call, you will see how this system applies to your specific trades.
Subject: Common questions before the call Preview text: Answering your top 3 concerns
Your call is tomorrow. Here are the three questions people ask most:
"Is this a sales pitch?" No. Professor Malik will review your trading, identify what is costing you money, and give you a plan. If the mentorship is a fit, he will mention it. If it is not, he will tell you that too.
"Do I need a big account to start?" No. Students start with $100 to $500. The methodology works at any account size. You scale up after you prove consistency.
"Will this work if I'm a beginner?" Yes. The "Just Hit Sell" system was built for simplicity. Beginners actually learn it faster because they have fewer bad habits to unlearn.
See you tomorrow.
Subject: Your call is in 1 hour Preview text: Here's your link
Your strategy call with Professor Malik starts in 60 minutes.
Have your last 10 trades ready. Join on time.
[CALL LINK]
See you in an hour.
Purpose: Convert VSL viewers who didn't book a call. Sent to people who watched the VSL but didn't take action.
Subject: Did you catch the 3 mistakes? Preview text: Replay available for 48 hours
You watched the training yesterday. Professor Malik covered the 3 mistakes that keep traders stuck, losing money on trades they thought were setups.
In case you missed any of the breakdown, the replay is available for the next 48 hours.
[VSL REPLAY LINK]
Pay close attention to the section on overcomplicating entries. That one fix alone changes how you read a chart.
The replay comes down in 48 hours. Watch it while you can.
Subject: The #1 reason traders stay stuck Preview text: It is not what most people think
Most traders think their problem is strategy. They believe they need a better indicator, a new pattern, or a different timeframe.
That is almost never the real issue.
The real issue is too many strategies. When you have 6 indicators on your chart, they conflict. One says buy. Another says wait. A third says sell. You hesitate. You enter late. You exit early. Your account bleeds.
Professor Malik's approach eliminates this entirely. Three tools: Support, Resistance, VWAP. Every trade decision runs through the same filter. No conflicts. No second-guessing.
This is what "Just Hit Sell" actually means. One system. One process. Every single day.
If you missed the full breakdown, the strategy call is where Professor Malik maps this to your specific situation.
[BOOK CALL LINK]
Subject: "I've tried courses before and they didn't work" Preview text: Here's why this is different
If you have paid for a trading course or signal group that went nowhere, you are not alone. Most of Professor Malik's students have the same story. Paid $500 to $2,000 for a course that was just recycled YouTube content with no support.
Here is what makes the mentorship different:
Live practice, not just theory. You trade in real time with Professor Malik. Not pre-recorded setups from 2019.
Simplicity, not complexity. Three indicators. Not thirty. You will know the entire system in 3 days.
Accountability, not just content. The in-person format means you cannot skip ahead, zone out, or "get to it later." You show up. You trade. You learn.
Professor Malik has 108K subscribers because he teaches differently. The strategy call is where you see it firsthand.
[BOOK CALL LINK]
Subject: [X] spots left for [month] mentorship Preview text: Next cohort starts [date]
The in-person mentorship runs in small groups. Professor Malik keeps it small because the format is hands-on. He is reviewing your trades, watching your entries, and correcting your process in real time. That does not work with 50 people in a room.
There are [X] spots remaining for the [month] cohort.
Here is who is already in the room:
108K traders on YouTube follow this methodology. Professor Malik has been teaching this system daily for years. His book "How to be a Consistent Trader" is on Amazon. His students come back because the system works. It is simple enough to execute and structured enough to build consistency.
This is not a Zoom course. This is 3 days in person with the person who built the system.
[BOOK CALL LINK]
Subject: Last chance before I close this Preview text: Strategy call spots closing Friday
I am closing the calendar for strategy calls on Friday.
If you watched the training and you are still thinking about it, here is what I will say:
Book the call or don't. Either way, I respect your decision.
But if you are serious about consistency, if you are tired of strategy-hopping and want one system that works across stocks and crypto, this is the fastest path.
The call is free. It takes 30 minutes. You will leave with a clear plan whether you work with me or not.
After Friday, the next round of calls opens in [month].
[BOOK CALL LINK]
Professor Malik
Purpose: Prepare new mentorship students for success.
Subject: Welcome to the mentorship Preview text: Here's everything you need to know
Welcome. You made a decision most traders never make: you invested in a real system instead of guessing alone.
Here is what happens next:
Your mentorship dates: [DATE RANGE] Location: [LOCATION] Time: [START TIME] to [END TIME] each day
Before you arrive, do these 3 things:
You will receive a detailed prep email 3 days before the mentorship starts.
If you have logistical questions (travel, accommodations, schedule), reply to this email.
See you soon.
Subject: 3 things to do before Day 1 Preview text: Show up prepared and we cover more ground
Your mentorship starts in 3 days. Here is your prep checklist:
1. TradingView setup. Make sure your TradingView account is active. Add these to your chart: Support/Resistance levels, VWAP. Remove everything else. Yes, everything. You will learn why on Day 1.
2. Read chapters 1 through 3 of the book. "How to be a Consistent Trader" covers the foundation of the system. Chapters 1 through 3 give you the framework. When Professor Malik references concepts during the mentorship, you will already have the context.
3. Review your last 20 trades. Print them out or have them on your screen. Be honest about the results. The mentorship works best when we start from the truth, not from what we wish our trading looked like.
Show up prepared. We will cover more ground.
Subject: How was your first week back? Preview text: Making sure the system sticks
It has been one week since the mentorship ended. By now you have placed your first trades using the "Just Hit Sell" system on your own.
I want to hear how it went.
Reply to this email with:
Be honest. The first week is always an adjustment. The goal is not perfection. The goal is consistency in your process.
If you want Professor Malik to review your first week of trades, reply with your trade log attached. He reviews every student's first week personally.
You also now have access to the private community where mentorship graduates share trades, ask questions, and keep each other accountable. If you haven't joined yet, here is the link:
[COMMUNITY LINK]
The mentorship taught you the system. The community keeps you consistent.
Talk soon.
All emails should sound like Professor Malik: - Direct, no BS - Educational tone (teacher, not salesman) - Short sentences, simple words - Confident but not arrogant - Anti-hype (never promise quick riches) - References to specific methodology (Support/Resistance + VWAP) - No income claims or "get rich" framing - First-person conversational language - Focus on consistency and simplicity as outcomes
| Field | Recommendation |
|---|---|
| Platform | ConvertKit, ActiveCampaign, or GoHighLevel |
| Trigger (Sequence 1) | Calendly booking via VSL page |
| Trigger (Sequence 2) | VSL page view without booking (tracked via pixel or UTM) |
| Trigger (Sequence 3) | Purchase confirmation (payment processor webhook) |
| Frequency cap | No more than 1 email per day |
| Unsubscribe | Required on all emails (CAN-SPAM compliance) |
| From name | Professor Malik |
| From email | professor@daytradeprofessor.com (or equivalent branded address) |
| Reply-to | Same as from email (replies should reach a monitored inbox) |
| Scenario | Behavior |
|---|---|
| Person is in Sequence 2 and books a call | Remove from Sequence 2, add to Sequence 1 |
| Person is in Sequence 1 and purchases | Remove from Sequence 1, add to Sequence 3 |
| Person is in Sequence 2 and purchases directly | Remove from Sequence 2, add to Sequence 3 |
| Person completes Sequence 2 without action | Move to general newsletter list |
| Person no-shows the call | Send one-off re-booking email (not part of these sequences) |
| Tag | Usage |
|---|---|
[Name] / {{first_name}} |
Personalization in subject lines and body (Sequence 3 only) |
[CALL DETAILS BLOCK] |
Dynamic block from Calendly with date, time, and meeting link |
[CALL LINK] |
Direct Calendly booking link |
[VSL REPLAY LINK] |
Time-limited replay page URL |
[COMMUNITY LINK] |
Private community access URL |
[X] |
Dynamic remaining spots (update manually or via API) |
[month] |
Current or next month name |
[date] |
Next cohort start date |
[DATE RANGE] |
Mentorship dates |
[LOCATION] |
Mentorship physical location |
[START TIME] / [END TIME] |
Daily schedule times |
| Metric | Target | Industry Average |
|---|---|---|
| Sequence 1 open rate | 65%+ | 45-55% |
| Sequence 1 show rate | 65%+ | 40-50% |
| Sequence 2 open rate | 40%+ | 25-35% |
| Sequence 2 click rate | 8%+ | 3-5% |
| Sequence 2 conversion to call | 10%+ | 5-8% |
| Sequence 3 open rate | 75%+ | 60-70% |
| Sequence 3 reply rate | 20%+ | 5-10% |
| Signal | Action |
|---|---|
| Show rate below 50% | Rewrite Email 4 (FAQ Pre-Handle) and test new subject line on Email 3 |
| Sequence 2 open rate below 30% | Test new subject lines on Emails 1 and 2 |
| Sequence 2 conversion below 5% | Rewrite Email 3 (objection handling) with different primary objection |
| Low reply rate on Sequence 3 Email 3 | Simplify the ask to one question instead of three |
| Sequence | Emails | Word Count Target | Tone |
|---|---|---|---|
| Pre-Call Nurture | 5 | 400-550 total | Reassuring, preparatory |
| Post-VSL Non-Buyer | 5 | 600-800 total | Value-first, low-pressure urgency |
| Buyer Onboarding | 3 | 400-500 total | Welcoming, structured |
| Total | 13 | 1,400-1,850 | Educational, direct, anti-hype |
Produced by Alexo Digital. All copy written in Professor Malik's voice per brand DNA analysis. No income claims. No banned phrases. No em dashes. Hemingway Grade 6 target.
Retargeting blueprint for 250K+ audience. 15 hooks, 3-phase rollout.
Created for: Day Trade Professor (Professor Malik) Created by: Alexo Digital (Lorenzo Sanchez) Campaign Objective: Drive VSL page views from warm audience, convert to strategy call bookings Budget: $5,000/month (recommended starting point) Platforms: Meta (Facebook + Instagram) + YouTube Date: March 2026
Professor Malik has 250K+ combined followers across YouTube and Instagram. These people already know his face, his methodology, and his anti-scam positioning. They watch him trade live every day. They follow "Just Hit Sell." They trust him.
The problem is not awareness. The problem is conversion infrastructure. Professor Malik runs zero paid ads. He has no VSL funnel. He has no retargeting pixel. Every day, thousands of people engage with his content and then leave with no mechanism to move deeper into his ecosystem.
This strategy fixes that gap. The core principle is simple: retarget the people who already follow Professor Malik, show them a compelling reason to watch his VSL, and let the VSL do the selling. We are not building trust from scratch. We are activating trust that already exists.
Retargeting warm audiences is dramatically cheaper than cold traffic acquisition. In the trading education space, cold traffic CPAs (cost per acquisition) typically run $50 to $150 per lead. Warm retargeting CPAs run $8 to $25. With a $5,000 monthly budget targeting warm audiences, Professor Malik can generate 200 to 625 qualified leads per month before ever touching cold traffic.
The strategy breaks into three phases. Phase 1 tests 15 ad hooks across five creative categories to identify the messages that resonate most with Professor Malik's audience. Phase 2 scales the winning hooks and expands audience targeting. Phase 3 adds a second retargeting layer for people who watched the VSL but did not book a call, and introduces urgency-based creative. The full cycle runs 30 days before the first optimization review.
Every ad in this campaign points to one destination: the VSL page. The VSL does the selling. The ads do the clicking. This separation of concerns keeps the campaign simple, measurable, and scalable.
This is the highest-value audience in the entire campaign. These are people who have actively engaged with the @daytradeprofessor Instagram account within the last 365 days. Engagement includes likes, comments, DMs, saves, shares, profile visits, and story interactions.
Estimated size: 30,000 to 50,000 people.
Why this audience converts: They did not just scroll past Professor Malik's content. They stopped, read, and took action. A like is passive. A comment, save, or share is active. Active engagement signals genuine interest in his methodology. These people have self-selected as interested traders who trust Professor Malik's teaching.
Setup requirements: - Meta Business Suite connected to @daytradeprofessor Instagram account - Custom Audience created: Instagram Account > People who engaged with this professional account > Last 365 days - Exclude anyone who has already booked a strategy call (custom event, added after pixel installation)
Expected performance: CPM (cost per thousand impressions) of $8 to $15. CTR (click-through rate) of 2.5% to 4%. Cost per VSL page view of $1.50 to $3.00. This audience will deliver the best results in the campaign and should receive 30% of the Meta budget.
People who visited daytradeprofessor.com within the last 180 days. This audience requires the Meta Pixel to be installed on the website before the campaign launches. Without the pixel, this audience cannot be built. Pixel installation is a prerequisite task that should happen at least 14 days before campaign launch to begin accumulating visitor data.
Estimated size: 10,000 to 30,000 people (dependent on current website traffic volume).
Why this audience converts: Website visitors have taken a higher-intent action than social media followers. They actively sought out Professor Malik's website to learn more about his products, read about his methodology, or explore his course offerings. These are people who were interested enough to leave the social media platform and visit his owned property.
Setup requirements: - Meta Pixel installed on all pages of daytradeprofessor.com - Custom Audience created: Website > All website visitors > Last 180 days - Segment by page visited if possible: product pages (highest intent), blog/content pages (medium intent), homepage only (lower intent) - Exclude converters (people who have already booked a call)
Expected performance: CPM of $10 to $18. CTR of 2% to 3.5%. Cost per VSL page view of $2.00 to $4.00. This audience is slightly colder than Instagram engagers but still warm. Allocate 20% of Meta budget here.
If Professor Malik has an existing email list of any size, upload it to Meta as a Custom Audience. Meta will match email addresses to Facebook and Instagram accounts. Typical match rates run 40% to 60%, meaning a 5,000-person email list yields 2,000 to 3,000 targetable users.
Estimated size: Unknown. Dependent on whether an email list exists and its size.
Why this audience converts: Email subscribers have given Professor Malik their contact information. This is a high-trust action. They want to hear from him. They are invested. Even a small email list (1,000 to 5,000 people) can produce meaningful results when retargeted with VSL ads.
Setup requirements: - Export email list from current ESP (email service provider) as a CSV - Upload to Meta Ads Manager > Audiences > Custom Audience > Customer list - Wait 24 to 48 hours for matching to complete - Exclude anyone who has already booked a call
Expected performance: CPM of $6 to $12 (often the cheapest audience to reach). CTR of 3% to 5%. Cost per VSL page view of $1.00 to $2.50. If this audience exists, allocate 15% of Meta budget here and reduce Audience 4 allocation accordingly.
A 1% Lookalike Audience built from the Instagram Engagers custom audience. Meta's algorithm identifies the 1% of the US population (approximately 2.3 million people) who most closely resemble Professor Malik's most engaged followers based on demographics, interests, and online behavior patterns.
Estimated size: 2,000,000 to 2,500,000 people.
Why this audience works: Lookalike audiences are the bridge between warm retargeting and cold prospecting. They are not followers yet, but they look like followers. They share the same age range, income level, interests (trading, investing, financial markets), and content consumption patterns.
When to use: Only after warm audiences (Audiences 1, 2, and 3) are fully saturated. Saturation means frequency (average number of times each person has seen the ad) exceeds 3.0 and performance metrics begin declining. For a $5,000 monthly budget, warm audiences should sustain performance for 60 to 90 days before saturation occurs.
Setup requirements: - Create Lookalike Audience from Instagram Engagers Custom Audience - Select United States as source country - Set percentage to 1% (do not go broader initially) - Exclude all warm audiences to prevent overlap
Expected performance: CPM of $15 to $25. CTR of 1% to 2%. Cost per VSL page view of $4.00 to $8.00. This audience is significantly more expensive than warm retargeting. Allocate 15% of Meta budget initially, increase only after proving VSL conversion rates with warm traffic first.
Budget allocation across Meta audiences (no email list scenario):
| Audience | Budget Share | Monthly Spend | Daily Spend |
|---|---|---|---|
| Instagram Engagers | 35% | $1,050 | $35 |
| Website Visitors | 25% | $750 | $25 |
| Lookalike 1% | 20% | $600 | $20 |
| Retargeting Layer 2 (VSL viewers who did not book) | 20% | $600 | $20 |
| Total Meta | 100% | $3,000 | $100 |
YouTube advertising gives Professor Malik a unique advantage that most trading educators underuse. His 108K subscribers and thousands of daily viewers create a deep pool of warm audiences that can be targeted through Google Ads.
Professor Malik's 108,000 YouTube subscribers. These people clicked "Subscribe" because they want to see his content regularly. They have made an active commitment to follow his trading education.
Targeting method: Google Ads > Audiences > Your YouTube channels > Subscribers of Day Trade Professor.
Ad formats: - In-stream ads (pre-roll before other trading videos): 15 to 30 seconds, skippable after 5 seconds. The hook must land in the first 3 seconds. - In-feed ads (appear in search results and related videos): Thumbnail + headline. Drives clicks to VSL page. - Shorts ads (appear between YouTube Shorts): 15 seconds max. Vertical format. High reach with younger audience segment.
Expected performance: CPV (cost per view) of $0.02 to $0.05. CTR of 1.5% to 3%. Cost per VSL page view of $1.50 to $4.00. Allocate 40% of YouTube budget here.
People who watched 50% or more of any Day Trade Professor video in the last 365 days. These are deep engagers. Watching half or more of a trading education video (typically 10 to 30 minutes long) indicates strong interest, patience, and genuine intent to learn.
Targeting method: Google Ads > Audiences > Your YouTube channels > Viewed certain videos of a channel > Customize by watch time percentage > 50%+.
Estimated size: 20,000 to 50,000 people (dependent on viewership data).
Why this audience is valuable: Watch time is the strongest intent signal on YouTube. Someone who watches 15 minutes of a 30-minute trading tutorial is a serious learner. They are far more likely to invest in structured education than someone who clicked, watched 30 seconds, and bounced.
Expected performance: CPV of $0.02 to $0.04. CTR of 2% to 4%. Cost per VSL page view of $1.00 to $3.00. This is likely the highest-performing YouTube audience. Allocate 35% of YouTube budget here.
A broader audience of people who watched at least 25% of any Day Trade Professor video in the last 365 days. This captures more casual viewers who showed enough interest to watch a meaningful portion of the content but may not have committed to the full video.
Estimated size: 40,000 to 80,000 people.
Targeting method: Same as Audience 2, adjusted to 25% watch time threshold.
Why this audience is useful: It provides scale beyond the 50%+ audience. These viewers are warmer than cold traffic but cooler than deep engagers. Use this audience for awareness-stage ads that drive curiosity about the VSL rather than hard-pushing a call booking.
Expected performance: CPV of $0.03 to $0.06. CTR of 1% to 2.5%. Cost per VSL page view of $2.00 to $5.00. Allocate 25% of YouTube budget here.
Budget allocation across YouTube audiences:
| Audience | Budget Share | Monthly Spend | Daily Spend |
|---|---|---|---|
| Channel Subscribers | 40% | $800 | $27 |
| 50%+ Video Viewers | 35% | $700 | $23 |
| 25%+ Video Viewers | 25% | $500 | $17 |
| Total YouTube | 100% | $2,000 | $67 |
Every ad follows the same structure: Hook (first 3 seconds, grabs attention), Body (5 to 15 seconds, delivers value or agitates a pain point), CTA (final 3 to 5 seconds, directs viewer to the VSL page). The hook is the most important element. If the hook fails, nothing else matters.
These 15 hooks are organized into five categories. Each category targets a different psychological driver. During the testing phase, we will run one hook from each category to determine which driver resonates most with Professor Malik's specific audience.
This angle targets the audience's frustration with overcomplicated trading systems. Professor Malik's "Just Hit Sell" methodology is built on simplicity. These hooks make that simplicity the star.
Hook 1: "The 3-Indicator System"
Trading does not have to be complicated. Here is the 3-indicator system I use to find clean entries every single day.
Most traders have 12 indicators on their chart. Moving averages crossing over RSI divergences feeding into Bollinger Band squeezes. It looks like a Christmas tree. And it paralyzes you when it is time to pull the trigger.
I use three things. Support. Resistance. VWAP. That is it. I have been trading this way for years and I teach it to every student who walks through my mentorship.
The results speak for themselves. 108,000 people on YouTube watch me trade this system live every single day.
I put together a full breakdown of exactly how this system works, step by step, from chart setup to entry to exit. Watch it now. Link is below.
Target audience: Traders suffering from information overload and indicator paralysis. Estimated length: 45 to 60 seconds (talking head format). Primary emotion: Relief. The feeling of "finally, something simple."
Hook 2: "You Don't Need 47 Indicators"
You do not need 47 indicators on your chart. Support, Resistance, and VWAP. That is it. Here is how it works.
I know what you are thinking. "That cannot be enough." I hear it all the time. But here is the truth: the traders who are making consistent money are not using complicated systems. They are using simple setups they can execute without hesitation.
My students learn three indicators. They learn to read price action. And they learn to make decisions fast. No second-guessing. No waiting for six confirmations to line up.
Support. Resistance. VWAP. I call it "Just Hit Sell" because when the setup is there, you do not hesitate. You execute.
I recorded a full training that walks you through this entire system. How I find setups. How I manage risk. How I stay consistent. Watch it now. The link is right below this video.
Target audience: Intermediate traders who have tried multiple systems and feel overwhelmed. Estimated length: 50 to 65 seconds (talking head format). Primary emotion: Curiosity combined with relief.
Hook 3: "Explain Your Strategy in 2 Minutes"
If your trading strategy takes more than 5 minutes to explain, it is too complicated. Here is mine in 2 minutes.
Step one. Open your chart. Mark the key support and resistance levels from the daily timeframe. This takes 60 seconds.
Step two. Add VWAP. This one indicator tells you whether buyers or sellers are in control right now. Not yesterday. Right now.
Step three. Wait for price to reach a level where support or resistance meets VWAP confirmation. When it does, you have a high-probability setup.
Step four. Execute the trade. Set your stop loss. Set your target. Walk away.
That is the whole system. I have been teaching this to traders for years and I trade it live on YouTube every single day for 108,000 subscribers to watch.
I made a complete training that goes deeper into each step. Entry rules. Exit rules. Risk management. How to read the setups in real time. Watch the full breakdown. Link below.
Target audience: Beginners and intermediate traders looking for a clear, structured approach. Estimated length: 55 to 70 seconds (talking head or screen recording hybrid). Primary emotion: Clarity. "I can actually do this."
This angle targets the deep skepticism that exists in the trading education market. Professor Malik's brand is built on being the opposite of the fake guru. These hooks lean directly into that positioning.
Hook 4: "What Real Trading Education Looks Like"
Tired of fake trading gurus selling you Lambos and screenshots? Here is what real trading education looks like.
No rented sports cars. No screenshots of fake P&L statements. No promises of $10,000 days with zero experience.
What you get with me is simple. I trade live on YouTube every single day. 108,000 subscribers watch me take real trades in real time. When I win, you see it. When I lose, you see that too.
I teach one system. Support, Resistance, and VWAP. I call it "Just Hit Sell." My in-person mentorship students learn this system over three intensive days. Then they go home and trade it on their own.
I have been doing this for years. No hype. No hidden results. Just a real trader teaching a real system.
I put together a full video that explains everything. How the system works, who it is for, and what my students learn. Watch it. Link below.
Target audience: Traders who have been burned by scam courses or fake signal groups. Estimated length: 55 to 70 seconds (talking head format). Primary emotion: Trust and relief. "Finally, someone real."
Hook 5: "I'm Not Showing You Fake Profits"
I am not going to show you fake profits or rented cars. Just real trades, real results, and a system that actually works.
You have probably seen the ads. Some guy standing next to a Lamborghini telling you he made $50,000 last week trading from his phone. Then he sells you a $97 course that is a screen recording of a free YouTube video.
I am not that person. I trade live on camera every single day. My YouTube channel has 108,000 subscribers who watch me execute real trades using Support, Resistance, and VWAP. When I take a loss, I show it. When I hit a clean trade, I break down exactly why it worked.
If you are tired of the fake guru nonsense and you want to learn from someone who actually trades, I made a training that walks through my entire methodology. Watch it now. Link is below.
Target audience: Skeptical traders who have spent money on trading products that underdelivered. Estimated length: 50 to 65 seconds (talking head format). Primary emotion: Validation. "Someone finally said what I was thinking."
Hook 6: "Selling a Skill, Not a Dream"
Every trading "guru" on Instagram is selling a dream. I am selling a skill. Here is the difference.
A dream sounds like this: "Make $10K a day from your laptop. No experience needed. Just follow my signals."
A skill sounds like this: "Learn to read Support, Resistance, and VWAP. Practice it every day. Get consistent over time."
One of those makes you dependent on someone else. The other makes you independent. I teach the second one.
My system is called "Just Hit Sell." I trade it live on YouTube for 108,000 subscribers. My mentorship students learn it in person over three days. And then they trade on their own.
I do not sell signals. I do not promise overnight riches. I teach you a skill that you own for life.
I created a full breakdown of how this works. The system. The training process. What my students learn. Watch it now. Link below.
Target audience: Traders who are comparison-shopping between educators and want substance. Estimated length: 55 to 70 seconds (talking head format). Primary emotion: Respect. "This person is different."
This angle targets specific pain points that Professor Malik's audience experiences daily. These hooks name the problem directly and position the methodology as the solution.
Hook 7: "Still Not Profitable After 6 Months"
If you have been "learning" to trade for 6+ months and you are STILL not profitable, you are doing it wrong. Here is why.
It is not your fault. The internet is full of conflicting trading advice. One person says use RSI. Another says RSI is useless. One says trade the open. Another says avoid the first 30 minutes. You end up with 15 different strategies and zero confidence in any of them.
The fix is not more information. The fix is less. You need ONE system that you understand inside and out. One system you can execute without looking at a cheat sheet. One system you trade every single day until it becomes muscle memory.
That is what I teach. Three indicators: Support, Resistance, VWAP. I call it "Just Hit Sell." I have been trading this system live on YouTube for years in front of 108,000 subscribers. My mentorship students learn it in three days.
I made a complete training that breaks down exactly how to go from inconsistent to consistent using this one system. Watch it. Link is below.
Target audience: Frustrated traders who have been stuck in the "learning" phase for months. Estimated length: 60 to 75 seconds (talking head format). Primary emotion: Agitation followed by hope. "He understands my problem."
Hook 8: "Trading Like 10 Different People"
The reason you are not consistent yet: You are trying to trade like 10 different people instead of mastering ONE system.
Monday you trade like a scalper because you watched a scalping video. Tuesday you try swing trading because someone on Twitter made it look easy. Wednesday you switch to options because your friend said that is where the real money is.
By Friday you have no idea what you are doing. Your account is down. Your confidence is gone. And you are back on YouTube looking for the next strategy.
Sound familiar? I have seen this cycle destroy thousands of traders. The solution is boring but it works: pick one system and trade it every single day for 90 days straight. Do not switch. Do not add. Just master it.
My system uses three indicators. Support, Resistance, and VWAP. I call it "Just Hit Sell." 108,000 people on YouTube watch me trade this exact system every day.
I created a training that shows you how to commit to one system and actually get consistent. Watch it. Link below.
Target audience: Strategy-hoppers who switch systems weekly and never develop consistency. Estimated length: 60 to 75 seconds (talking head format). Primary emotion: Recognition. "That is exactly what I do."
Hook 9: "Stop Guessing"
Stop guessing. Stop second-guessing. Start trading with a system that works every single day.
You know the feeling. You see a setup. You think it looks good. But then you hesitate. "What if it reverses? What if I am wrong? Maybe I should wait for more confirmation." By the time you decide, the trade is gone. Or worse, you enter late and get stopped out immediately.
That hesitation is not a personality flaw. It is a system problem. When your system is vague, your execution is vague. When your system is clear, your execution is clear.
I trade with three indicators. Support, Resistance, and VWAP. When the setup is there, I do not wait. I do not second-guess. I execute. That is why I call it "Just Hit Sell."
108,000 YouTube subscribers watch me do this live every single day. No hesitation. No overcomplicated analysis. Just clean setups and clean execution.
I put together a training that teaches you exactly how to build this kind of confidence in your trading. Watch it now. Link below.
Target audience: Traders who struggle with execution and hesitation despite understanding the concepts. Estimated length: 55 to 70 seconds (talking head format). Primary emotion: Frustration converted to determination.
This angle uses Professor Malik's real numbers and accomplishments to establish credibility. In a market full of fake credentials, real metrics stand out.
Hook 10: "108K Subscribers Watch Me Trade Live"
108K YouTube subscribers. 141K Instagram followers. Daily uploads for years. Here is what I teach them.
Every morning I open my charts, set up my levels, and trade live on camera. Not a demo account. Not a replay from last week. Real money. Real time. Real decisions.
108,000 people chose to subscribe because they saw something different. A trader who actually trades. A teacher who actually teaches. No flashy lifestyle content. No rented supercars. Just charts, analysis, and honest results.
The system I use is built on three pillars. Support. Resistance. VWAP. I call it "Just Hit Sell" because when the setup is clean, you do not overthink it. You execute.
I have taught this system to thousands of traders through my in-person mentorship program. Three intensive days of hands-on training.
I created a full video that walks through the entire methodology. How I find trades. How I manage risk. How my students use this same system. Watch it now. Link below.
Target audience: New followers or casual viewers who need credibility confirmation before going deeper. Estimated length: 55 to 70 seconds (talking head format). Primary emotion: Trust built through numbers. "If 108K people follow him, he must be legitimate."
Hook 11: "Here's the System They Use"
I have taught thousands of traders how to find consistent profits. Here is the system I use. And they use it too.
It starts with three indicators. Support, Resistance, and VWAP. That is the foundation. No custom indicators you have to pay $200 a month to access. No proprietary software with a subscription fee. Just standard tools available on any charting platform for free.
My mentorship students come to train in person for three days. Day one: we cover Support and Resistance. How to identify real levels versus noise. Day two: we add VWAP and learn how to use it for intraday timing. Day three: we put it all together and trade live.
When they leave, they have a system they own. They do not need me. They do not need a signal group. They do not need to check someone else's trade ideas. They can read a chart and make their own decisions.
That is the difference between selling signals and teaching a skill. I teach the skill.
I made a training that covers this entire approach. Watch it. Link below.
Target audience: Traders evaluating whether Professor Malik's program is worth the investment. Estimated length: 60 to 75 seconds (talking head format). Primary emotion: Confidence. "This person has a track record."
Hook 12: "Why This Book Is Mandatory"
My book "How to be a Consistent Trader" is mandatory reading for every mentorship student. Here is why.
Before any student starts my in-person mentorship, they read this book cover to cover. Not because I want to sell more copies. Because the book sets the foundation. It covers the mindset, the methodology, and the rules that make the live training 10x more effective.
Students who read the book before mentorship learn faster. They ask better questions. They make fewer mistakes. They understand why we use Support, Resistance, and VWAP before we even open a chart together.
The book covers everything from how to set up your trading station to how to manage your emotions after a loss. It is written for real people, not finance PhDs.
But the book is just the beginning. The real training happens when we sit down together and I walk you through live trades using the "Just Hit Sell" system.
I put together a video that explains the full mentorship experience. What you will learn. How the three days are structured. What results my students have seen. Watch it now. Link below.
Target audience: Traders who already know of Professor Malik and need a final push toward the mentorship. Estimated length: 55 to 70 seconds (talking head format). Primary emotion: Authority and anticipation.
This angle creates time pressure. These hooks should only be deployed when there is a real constraint to reference (limited mentorship spots, upcoming session dates, enrollment deadlines). Fake scarcity destroys trust, especially for an anti-scam brand.
Hook 13: "Limited Mentorship Students Per Month"
I only take a limited number of new mentorship students per month. Book a call this week.
Here is why the cap exists. My mentorship is three days, in person, hands-on. I am in the room with you. We are looking at the same charts. I am watching you take trades in real time and correcting your mistakes before they become habits.
That level of attention is not possible with a room full of 50 people. I keep the group small so every student gets direct coaching. That means I can only take a limited number of new students each month.
If you have been watching my YouTube videos and you are ready to take the next step, this is your opportunity. Book a strategy call this week to see if the mentorship is right for you.
We will talk about where you are in your trading journey, what is holding you back, and whether my system is the right fit. No pressure. No hard sell. Just a real conversation.
Watch the full training first so you understand exactly what we cover. Link below.
Target audience: Warm followers who are on the fence and need a time-based nudge. Estimated length: 50 to 65 seconds (talking head format). Primary emotion: Fear of missing out (genuine, not manufactured). Important note: Only run this hook when mentorship sessions are actually approaching capacity. Professor Malik's brand is built on honesty. Fake scarcity will damage that brand.
Hook 14: "Next In-Person Mentorship Coming Soon"
Next in-person mentorship coming soon. Limited spots. Here is what we cover.
Three days. In person. You and me at the charts.
Day one: We build your foundation. Support and Resistance levels that actually matter. How to tell the difference between a real level and noise. Where to look. What to ignore.
Day two: We add VWAP. This is where the system comes alive. You will learn how VWAP confirms your levels and gives you timing for entries. This is the piece most self-taught traders are missing.
Day three: Live trading. We put everything together and trade real markets in real time. I watch your entries, your exits, your risk management. I correct mistakes before they become habits.
When you leave, you have a complete system. Support, Resistance, VWAP. The "Just Hit Sell" methodology. And you own it for life.
Spots fill fast because I keep the group small. Watch the full training to learn more. Link below.
Target audience: Followers who have been considering the mentorship but have not committed. Estimated length: 55 to 70 seconds (talking head format). Primary emotion: Anticipation and urgency. Important note: Only run when a mentorship date is actually scheduled or approaching.
Hook 15: "Full-Time Trader in 2026"
If you are serious about going full-time as a trader in 2026, this is your chance.
Let me be honest with you. There is no shortcut to becoming a full-time trader. It takes work. It takes discipline. It takes a system you trust enough to trade every single day without switching to something new every week.
But here is what I have seen over years of teaching: the traders who commit to one methodology and stick with it for 90 days see massive improvement in their consistency. Not because they found some secret indicator. Because they stopped searching and started practicing.
My methodology is called "Just Hit Sell." Three indicators: Support, Resistance, and VWAP. I trade it live on YouTube every day for 108,000 subscribers. My mentorship students learn it in three intensive days.
If 2026 is the year you stop dabbling and start committing, I want to help. I put together a training that lays out the entire path from where you are now to consistent, confident trading.
Watch it. Link below.
Target audience: Traders at a decision point who are ready to invest in their education. Estimated length: 55 to 70 seconds (talking head format). Primary emotion: Determination and resolve.
Professor Malik speaking directly to camera. This is the primary format for every hook listed above.
Why this format works for this brand: Professor Malik's audience follows him because of him. His personality, his teaching style, his transparency. A talking head video is the most authentic format available. It mirrors his YouTube content, which means the ad feels like content rather than an advertisement. For an anti-scam brand, authenticity is the highest-performing creative strategy.
Production specifications: - Film vertically (9:16) for Instagram Stories, Reels, and YouTube Shorts. Film horizontally (16:9) for Facebook feed and YouTube in-stream. Or film in 4:5 to work across both placements with minor cropping. - Same setup as YouTube content. Professor Malik's audience recognizes his filming environment. Changing it would feel inauthentic. - 15 to 30 seconds for the short-form version (hook + one key point + CTA). 45 to 75 seconds for the long-form version (full script as written above). - Natural delivery. Not teleprompter-read. Professor Malik's strength is his conversational teaching style. Let it come through. - Hook must land in the first 3 seconds. The first sentence of each script is designed to stop the scroll. Deliver it with energy and directness. - Text overlay on screen reinforcing the hook (e.g., "3 Indicators. That's All." or "108K Subscribers Can't Be Wrong."). Text overlay keeps viewers engaged even when watching without sound (50%+ of mobile users watch without sound).
Deliverable count for testing phase: 5 long-form videos (one per hook category) + 5 short-form cuts (15 to 30 seconds each, trimmed from the long-form versions).
Live chart walkthrough showing a trade setup using Support, Resistance, and VWAP. This format demonstrates the methodology in action.
Why this format works: Trading education audiences love seeing charts. A clean chart with clearly marked levels and a narrated walkthrough of the decision-making process is both educational and persuasive. It answers the question "Does this system actually work?" without requiring the viewer to take anyone's word for it.
Production specifications: - Screen recording of TradingView with Professor Malik's preferred chart setup - Voiceover narration explaining the setup: "Here is my support level. Here is resistance. VWAP is right here. Watch what happens when price reaches this level." - 15 to 30 seconds for short-form. 45 to 60 seconds for long-form. - Use a recent real trade. Not a hypothetical. Not a cherry-picked perfect example. A real trade that Professor Malik took on camera, ideally one that his YouTube audience already saw. - End with CTA: "I break down setups like this every day. Watch my full training to learn the complete system. Link below." - Add text overlays labeling key levels (Support, Resistance, VWAP) for viewers watching without sound.
Deliverable count for testing phase: 2 screen recording videos (one stock trade, one crypto trade to test dual-market appeal).
A student or mentorship graduate speaking directly to camera about their experience with Professor Malik's training.
Why this format works: Third-party validation outperforms first-party claims in every advertising context. When Professor Malik says "my system works," it is a claim. When a student says "his system changed my trading," it is proof.
Production specifications: - Student films themselves on their phone in a natural setting (home office, living room, car). Not a studio. UGC should look like UGC. - 15 to 30 seconds. Hook: "I spent two years trying to learn trading on my own and kept losing money." Body: "Then I found Professor Malik and learned his Just Hit Sell system. Support, Resistance, VWAP. That is all I use now." CTA: "If you are struggling, watch his free training. It changed everything for me." - Must feel spontaneous and genuine. Over-produced testimonials kill credibility, especially for an anti-scam brand. - Include student's first name and how long they have been trading since completing the mentorship. - Must comply with FTC guidelines. No implied income claims. No specific dollar amounts unless documented and disclosed.
Deliverable count for testing phase: 2 testimonial videos (if students are available and willing to film). If no testimonials are available at launch, skip this format until the proof collection process (outlined in the research notes) is complete.
Chart screenshot with text overlay. Simple. Bold. Clean.
Why this format works: Static images are cheap to produce, quick to test, and surprisingly effective in feeds where users are scrolling fast. A clean chart with a bold text overlay catches the eye differently than a video thumbnail. Static ads also perform well in certain placements (Facebook right column, Instagram Explore, Audience Network) where video is less effective.
Production specifications: - Chart screenshot from TradingView showing a clear Support/Resistance/VWAP setup - Bold text overlay in a clean sans-serif font: "3 indicators. That is all you need." or "Support. Resistance. VWAP. Done." - Professor Malik's name or @daytradeprofessor handle in the corner for brand recognition - Dark background preferred (trading charts on dark mode look more professional and perform better in feeds) - 1080x1080 (square) for Facebook/Instagram feed. 1080x1920 (vertical) for Stories. - CTA button: "Watch Free Training" or "Learn More"
Deliverable count for testing phase: 5 static images (one per hook category text, paired with relevant chart screenshots).
Objective: Identify the 2 to 3 highest-performing hooks out of 15. Determine which audience segments deliver the lowest cost per VSL page view.
Campaign setup:
Launch 5 ad sets on Meta (one per hook category). Each ad set contains one talking head video using the primary hook from that category.
| Ad Set | Hook | Audience | Daily Budget |
|---|---|---|---|
| Simplicity | Hook 1: "3-Indicator System" | Instagram Engagers | $10 |
| Anti-Scam | Hook 4: "What Real Education Looks Like" | Instagram Engagers | $10 |
| Problem Agitation | Hook 7: "Still Not Profitable After 6 Months" | Instagram Engagers | $10 |
| Social Proof | Hook 10: "108K Subscribers" | Instagram Engagers | $10 |
| Urgency | Hook 13: "Limited Students Per Month" | Instagram Engagers | $10 |
Total Meta testing spend: $50/day = $350/week.
Launch 3 ad groups on YouTube (one per audience type). Each ad group contains the same 5 hooks as Meta but in YouTube-optimized format (pre-roll and in-feed).
| Ad Group | Audience | Daily Budget |
|---|---|---|
| Subscribers | Channel Subscribers | $15 |
| Deep Engagers | 50%+ Video Viewers | $12 |
| Broad Viewers | 25%+ Video Viewers | $10 |
Total YouTube testing spend: $37/day = $259/week.
Total Phase 1 spend: $87/day = $609/week.
Success metrics for Phase 1:
| Metric | Keep Running | Watch Closely | Kill |
|---|---|---|---|
| CTR (Click-Through Rate) | 2%+ | 1% to 2% | Below 1% |
| Cost per VSL Page View | Under $3 | $3 to $5 | Over $5 |
| Hook Retention (% who watch past 3 seconds) | 50%+ | 30% to 50% | Below 30% |
| Video Watch Rate (% who watch 50%+ of ad) | 25%+ | 15% to 25% | Below 15% |
Decision rules: - At end of Day 3, review all metrics. Pause any hook with CTR below 0.8% and cost per VSL page view above $6. - At end of Day 7, rank all hooks by cost per VSL page view. The top 3 hooks move to Phase 2. The bottom 2 are killed. - If all 5 hooks underperform (CTR below 1% across the board), the problem is likely the landing page or VSL, not the ad creative. Pause the campaign and fix the funnel before relaunching.
Objective: Scale the winning hooks. Expand audience targeting. Generate 500+ VSL page views.
Actions:
Scale winning hooks. Increase daily budget for the top 2 to 3 hooks from $10 to $25 to $50 per day. Do not increase budget by more than 20% per day to avoid resetting Meta's learning phase. Recommended scaling path: $10 to $15 (Day 8), $15 to $20 (Day 10), $20 to $30 (Day 12), $30 to $50 (Day 14).
Expand audiences. Begin running winning hooks against Website Visitors (Audience 2) and Lookalike 1% (Audience 4). Keep separate ad sets for each audience so you can compare performance.
Create hook variations. Take the top 2 hooks and create 2 to 3 variations of each. A variation changes the opening line while keeping the same body and CTA. Example: If Hook 1 ("3-Indicator System") is the winner, create variations like:
"Strip your chart down to three indicators. Here is why that makes you a better trader."
Add screen recording format. Launch 2 screen recording ads (one stock trade, one crypto trade) using the winning hook's angle. If the Simplicity angle won, the screen recording should emphasize how clean the chart looks with only 3 indicators.
YouTube expansion. Scale winning hooks on YouTube Subscribers and 50%+ Video Viewers audiences. Maintain lower spend on 25%+ audience until warm audiences show saturation.
Phase 2 budget:
| Platform | Daily Budget | Weekly Total |
|---|---|---|
| Meta (scaled hooks + expanded audiences) | $120 | $840 |
| YouTube (scaled hooks) | $50 | $350 |
| Total | $170 | $1,190 |
Success metrics for Phase 2:
| Metric | Target |
|---|---|
| VSL Page Views | 500+ total by end of Day 14 |
| Cost per VSL Page View | Under $4 (blended across audiences) |
| CTR | 2%+ (warm audiences), 1.5%+ (lookalike) |
| Frequency (warm audiences) | Below 2.5 |
Objective: Maximize VSL page views and strategy call bookings. Introduce a second retargeting layer. Add urgency creative. Target 1,000+ VSL page views and 200+ call bookings by end of month.
Actions:
Focus budget on top performers. By Day 15, you should have clear data on which 2 to 3 hooks drive the lowest cost per VSL page view. Concentrate 70% of Meta budget on these hooks and their variations.
Launch Retargeting Layer 2. Create a new audience: people who visited the VSL page but did NOT book a strategy call. This audience requires the Meta Pixel to fire a custom event on the VSL page and a separate event on the call booking confirmation page. Retarget these "almost-converted" viewers with a different message:
This second layer should receive 20% of the Meta budget.
Introduce urgency creative. Deploy Hooks 13, 14, and 15 (Urgency/Scarcity category) to the Retargeting Layer 2 audience. These hooks should only run when there is a genuine constraint (real mentorship dates, real seat limits). Pair urgency hooks with countdown timers in ad copy or on the landing page.
Frequency management. Monitor frequency across all warm audiences. When frequency exceeds 3.0 on any audience segment, rotate creative (introduce new hook variations) or pause that audience segment for 7 days. High frequency with no creative rotation leads to ad fatigue, increased costs, and negative brand sentiment.
YouTube remarketing. Launch YouTube remarketing campaign targeting people who clicked a YouTube ad but did not visit the VSL page or did not book a call. Use in-feed ad format with compelling thumbnails.
Phase 3 budget (full month run rate):
| Platform | Allocation | Monthly Budget | Daily Budget |
|---|---|---|---|
| Meta (FB + IG) | 60% | $3,000 | $100 |
| YouTube | 40% | $2,000 | $67 |
| Total | 100% | $5,000 | $167 |
Success metrics for Phase 3:
| Metric | Target |
|---|---|
| Total VSL Page Views (Month 1) | 1,000 to 2,500 |
| Cost per VSL Page View | $2 to $5 (blended) |
| Strategy Call Bookings | 200+ |
| Call Booking Rate (from VSL viewers) | 15% to 25% |
| Cost per Call Booking | $8 to $20 |
| Show Rate (booked to attended) | 70%+ |
| Platform | Allocation | Monthly Budget | Daily Budget |
|---|---|---|---|
| Meta (FB + IG) | 60% | $3,000 | $100 |
| YouTube | 40% | $2,000 | $67 |
| Total | 100% | $5,000 | $167 |
| Line Item | Monthly Budget | Purpose |
|---|---|---|
| Instagram Engagers (warm retargeting) | $1,050 | Highest-value audience, lowest cost per conversion |
| Website Visitors (warm retargeting) | $750 | High-intent visitors who already explored the site |
| Lookalike 1% (qualified cold) | $600 | Scale audience after warm pools are saturated |
| VSL Page Retargeting (Layer 2) | $600 | Convert people who watched VSL but did not book |
| Total Meta | $3,000 |
| Line Item | Monthly Budget | Purpose |
|---|---|---|
| Channel Subscribers | $800 | Known audience, high trust, direct path to VSL |
| 50%+ Video Viewers | $700 | Deep engagers, strong intent signal |
| 25%+ Video Viewers | $500 | Broader reach, awareness layer |
| Total YouTube | $2,000 |
| Month | Budget | What Changes |
|---|---|---|
| Month 1 | $5,000 | Testing phase. Identify winning hooks and audiences. |
| Month 2 | $7,500 | Scale winners. Add Lookalike 2% to 3% audiences. Introduce static ads. |
| Month 3 | $10,000 | Full scaling. Multiple hook variations. UGC testimonials. Broader lookalikes. |
| Month 4+ | $10,000 to $15,000 | Maintain performance. Refresh creative every 3 to 4 weeks. Test new angles. |
Scaling should only happen when Month 1 proves a positive ROAS (return on ad spend). If Month 1 ROAS is below 2x, pause scaling and optimize the funnel (VSL, landing page, call booking flow) before increasing spend.
| Metric | Target | Industry Average (Trading Education) | Notes |
|---|---|---|---|
| Cost per VSL View | $2 to $5 | $3 to $8 | Lower for warm retargeting. Warm audiences should deliver under $3. Lookalike audiences $4 to $6. |
| CTR (Click-Through Rate) | 2%+ | 1.5% | Warm audiences routinely exceed 2.5%. Lookalike audiences 1% to 2%. |
| VSL Page Views per Month | 1,000 to 2,500 | Varies | At $5,000 budget. Scales linearly with budget increases. |
| Call Booking Rate | 20% to 25% of VSL viewers | 15% to 20% | Professor Malik's brand trust should push above industry average. |
| Cost per Call Booking | $8 to $20 | $15 to $30 | Warm audience advantage delivers lower costs. |
| Show Rate | 70%+ | 60% to 70% | Requires strong pre-call email sequence (separate deliverable). |
| Close Rate | 20% to 30% | 15% to 25% | Dependent on sales skills and offer structure. |
| Scenario | VSL Views | Bookings | Shows | Closes | Revenue (at $3,500 AOV) | ROAS |
|---|---|---|---|---|---|---|
| Conservative | 1,000 | 150 | 105 | 21 | $73,500 | 14.7x |
| Realistic | 1,500 | 300 | 210 | 52 | $182,000 | 36.4x |
| Optimistic | 2,500 | 500 | 375 | 94 | $329,000 | 65.8x |
Assumptions: $3,500 average order value (blended across mentorship, course, and mastermind). 70% show rate. 20% close rate. These numbers assume the VSL and sales call infrastructure are in place and performing at industry benchmarks.
| Metric | What It Tells You |
|---|---|
| Frequency | How many times each person has seen the ad. Above 3.0 = creative fatigue risk. |
| CPM (Cost per 1,000 impressions) | How competitive the auction is. Rising CPM = audience saturation. |
| VSL Completion Rate | What percentage of visitors watch the full VSL. Below 30% = VSL needs optimization. |
| Time on VSL Page | How long visitors spend on the page. Below 3 minutes = VSL or page layout issue. |
| Bounce Rate (VSL Page) | Percentage who leave without taking action. Above 80% = page or VSL problem. |
These must be installed and verified BEFORE the first ad dollar is spent.
1. Meta Pixel
- Install on all pages of daytradeprofessor.com
- Configure standard events:
- PageView (fires on every page load)
- ViewContent (fires when VSL page loads)
- Lead (fires when strategy call is booked)
- Purchase (fires when a sale is completed, if applicable)
- Verify pixel firing using Meta Pixel Helper browser extension
- Set up Conversions API (CAPI) as a server-side backup for iOS 14.5+ tracking limitations
2. Google Analytics 4 (GA4)
- Install on all pages of daytradeprofessor.com
- Configure conversion events:
- vsl_page_view (VSL page loaded)
- vsl_50_percent (viewer reached 50% of VSL video)
- vsl_complete (viewer watched full VSL)
- call_booked (strategy call booking confirmed)
- Enable enhanced measurement for scroll depth, outbound clicks, and video engagement
- Link GA4 to Google Ads account for YouTube campaign attribution
3. Google Ads Conversion Tracking - Install Google Ads tag on daytradeprofessor.com - Configure conversion actions: - VSL Page View (primary conversion for YouTube campaigns) - Call Booking (secondary conversion) - Link YouTube channel to Google Ads account for audience targeting
4. Calendly Tracking (or equivalent booking platform) - Add UTM parameter passthrough to booking links - Configure confirmation page redirect with tracking pixel fires - Set up booking notifications with source attribution
5. UTM Parameters
- Every ad must include UTM parameters for attribution tracking
- Naming convention:
- utm_source: platform (meta, youtube)
- utm_medium: ad format (video, static, ugc)
- utm_campaign: campaign phase (phase1-testing, phase2-scaling, phase3-optimization)
- utm_content: hook identifier (hook01-simplicity, hook04-antiscam, etc.)
- utm_term: audience segment (ig-engagers, web-visitors, lookalike-1pct, yt-subscribers, yt-50pct, yt-25pct)
- Example: ?utm_source=meta&utm_medium=video&utm_campaign=phase1-testing&utm_content=hook01-simplicity&utm_term=ig-engagers
Build a simple tracking spreadsheet or dashboard (Google Sheets works fine for Phase 1) that captures these metrics weekly:
| Metric | Week 1 | Week 2 | Week 3 | Week 4 | Monthly Total |
|---|---|---|---|---|---|
| Ad Spend (Meta) | |||||
| Ad Spend (YouTube) | |||||
| Total Ad Spend | |||||
| Impressions | |||||
| Clicks | |||||
| CTR | |||||
| VSL Page Views | |||||
| Cost per VSL View | |||||
| Call Bookings | |||||
| Cost per Booking | |||||
| Show Rate | |||||
| Calls Attended | |||||
| Close Rate | |||||
| Revenue | |||||
| ROAS |
Reporting cadence: - Daily: Check ad spend and CTR to catch any anomalies (ads disapproved, budget overspend, CTR collapse) - Weekly: Full dashboard update. Review all metrics. Make scaling or cutting decisions. - Monthly: Comprehensive review. Calculate true ROAS including all costs. Plan next month's strategy.
Use these rules to make data-driven decisions about when to act on campaign performance.
When to kill an ad: - CTR below 0.8% after 1,000+ impressions - Cost per VSL page view above $7 for 3 consecutive days - Frequency above 4.0 with declining CTR - Negative comments or hide rates above 5%
When to scale an ad: - CTR above 2.5% and cost per VSL view below $3 for 5 consecutive days - Positive engagement (comments, shares) increasing - Frequency below 2.0 (room to grow) - Scale by increasing daily budget 15% to 20% per day. Do not double the budget overnight.
When to pause a campaign: - Total campaign ROAS below 1x after 14 days of data - VSL completion rate below 15% (indicates VSL problem, not ad problem) - Call booking rate below 5% of VSL viewers (indicates landing page or VSL problem) - Pause, diagnose, fix the funnel, then relaunch
When to change creative: - Winning hooks start declining in CTR after 3 to 4 weeks (normal creative fatigue cycle) - Create new variations of winning hooks rather than entirely new hooks - Refresh static images monthly - Add new UGC testimonials as they become available
| Deliverable | Format | Quantity | Responsible |
|---|---|---|---|
| Talking head videos (long-form, 45 to 75 sec) | Video (4:5 or 9:16) | 5 (one per hook category) | Professor Malik films, editor cuts |
| Talking head videos (short-form, 15 to 30 sec) | Video (9:16 for Stories/Reels/Shorts) | 5 (trimmed from long-form) | Editor |
| Screen recording videos | Video (16:9 for feed, cropped for Stories) | 2 (one stock, one crypto) | Professor Malik records, editor adds text overlay |
| Static images | Image (1080x1080 + 1080x1920) | 5 (one per hook category) | Designer or Canva |
| UGC testimonials | Video (9:16) | 2 (if students available) | Students film on phone, editor light edit |
| Total creative pieces | 19 |
Setup: - Use the same filming setup as YouTube content. The audience recognizes this environment and it reinforces brand consistency. - Good lighting on face. Clean background. Camera at eye level or slightly above. - Lapel mic or directional mic for clean audio. No room echo.
Delivery style: - Conversational. Not scripted word for word. Read the hook script once, then say it in your own words. - Hook must land in the first 3 seconds. Start with energy. Do not ease into it. The first sentence should make someone stop scrolling. - Look directly at the camera lens. Not the screen. Not the monitor. The lens. - Keep hand gestures natural. Do not stand rigidly. Move as you normally would during a YouTube video.
Structure for each video: 1. Hook (first 3 seconds): The opening line from the script. Delivered with conviction. 2. Body (10 to 45 seconds): The supporting argument. Why this matters. What the viewer will learn. 3. CTA (last 3 to 5 seconds): "Watch the full training. Link below." or "Watch the free breakdown. Link below."
What to avoid: - Do not mention pricing in ads. The VSL handles pricing discussion. - Do not make income claims. No "make $500 a day" language. Professor Malik's brand is anti-hype. - Do not attack competitors by name. Professor Malik does not name other trading educators negatively. Keep it classy. - Do not rush. Let the message breathe. Short pauses after key points are more effective than speed-talking.
Batch filming recommendation: Film all 5 talking head videos and 2 screen recordings in a single 2 to 3 hour session. This is efficient and keeps energy consistent across all ads. Change shirt or background slightly between categories so the ads feel fresh, not repetitive.
| Timeframe | Action |
|---|---|
| Week 1 | Launch with 19 creative pieces across 4 formats |
| Week 3 | Create 3 to 5 hook variations of top performers |
| Week 5 | Film 2 to 3 new talking head videos with fresh hooks |
| Week 7 | Add new UGC testimonials (from proof collection process) |
| Week 9 | Full creative refresh: 5 new hooks, new static images, new screen recordings |
| Ongoing | Refresh 30% to 50% of creative every 4 weeks to combat ad fatigue |
Ad platforms: YouTube pre-roll, Meta (Facebook + Instagram), Google Search.
Primary funnel: Free webinar ("How I Made $3.5M Day Trading") to application page to strategy call to $3,997 course enrollment.
Ad creative style: Ross Cameron talking head. Shows verified brokerage statements. High production value. Uses income results as hooks: "I turned $583 into $X." Runs dozens of ad variations simultaneously. Heavy retargeting of webinar attendees who did not purchase.
Monthly estimated spend: $50,000 to $100,000+ (based on ad library volume and placement frequency).
Key insight for Professor Malik: Warrior Trading proves that the trading education market supports heavy ad spend with positive ROAS. Their success validates the audience's willingness to buy from ads. However, their approach relies on income claims and verified P&L statements, which requires a specific type of transparency that Professor Malik may or may not choose to adopt. Professor Malik's advantage is that his anti-scam positioning is a direct counter to the "look how much I made" approach that dominates Warrior Trading's creative.
Ad platforms: Meta (Facebook), limited YouTube.
Primary funnel: Free content (book, blog, YouTube) to free trial ($7 for 7 days) to monthly subscription ($99/month Basic, $199/month Premium) to lifetime access ($6,900).
Ad creative style: Educational content clips repurposed as ads. Calm, analytical tone. Lower production intensity than Warrior Trading. Focuses on community and structured learning rather than income results.
Monthly estimated spend: $10,000 to $30,000 (based on ad library volume).
Key insight for Professor Malik: Bear Bull Traders' subscription model creates lower-commitment entry points. Professor Malik could test a similar approach (monthly mentorship community access) as a tripwire offer before the full in-person mentorship. Their ad creative style (educational clips repurposed as ads) aligns closely with what would work for Professor Malik's brand.
Ad platforms: YouTube pre-roll (primary), limited Meta.
Primary funnel: YouTube pre-roll ad to long-form sales page to application to enrollment ($875/month for 4 months or $2,960 lump sum).
Ad creative style: High production value. Institutional-style branding. Studio-lit, professionally edited. Positions his program as "real education" versus "guru courses." Targets the same anti-scam sentiment as Professor Malik but with a premium, corporate aesthetic.
Monthly estimated spend: $15,000 to $40,000 (based on YouTube ad frequency).
Key insight for Professor Malik: Thomas Kralow targets a slightly higher-income demographic with his premium branding. Professor Malik's more accessible, community-driven approach appeals to a broader audience. There is minimal audience overlap, which means Professor Malik is not competing directly for the same eyeballs.
Larger organic audience. 250K+ combined followers versus most competitors' paid-first audiences. This means Professor Malik starts with built-in trust that competitors must buy.
Anti-scam positioning is authentic. Professor Malik warns about impersonators and scam accounts consistently. This is not a marketing angle he adopted. It is a core brand value built over years. Authenticity is impossible to fake and impossible to compete against.
"Just Hit Sell" is a unique mechanism. No other trading educator uses this phrase or this exact combination of Support, Resistance, and VWAP as a branded system. Named methodologies create intellectual property that competitors cannot replicate.
Dual-market coverage. Stocks and crypto. Most competitors focus on one. Professor Malik addresses a broader total addressable market with every piece of content and every ad.
Daily live trading proves the system. Most competitors teach but do not trade live daily. Professor Malik does both. Every day. On camera. This is the ultimate proof asset.
Zero paid ads means zero ad fatigue. Professor Malik's audience has never seen his face in a paid ad placement. The first time they see a Professor Malik ad in their feed, it will feel novel. Competitors who have been running ads for years deal with constant creative fatigue. Professor Malik starts with a clean slate.
| Task | Owner | Deadline | Status |
|---|---|---|---|
| Install Meta Pixel on daytradeprofessor.com | Web developer | Day 1 | Not started |
| Install GA4 on daytradeprofessor.com | Web developer | Day 1 | Not started |
| Connect Instagram to Meta Business Suite | Professor Malik | Day 1 | Not started |
| Link YouTube channel to Google Ads | Professor Malik | Day 1 | Not started |
| Create custom audiences (Instagram Engagers, Website Visitors) | Media buyer | Day 2 | Not started |
| Create Lookalike audience (1% of Instagram Engagers) | Media buyer | Day 2 | Not started |
| Film 5 talking head videos + 2 screen recordings | Professor Malik | Day 3 to 4 | Not started |
| Edit and produce all 19 creative pieces | Editor/Designer | Day 5 to 6 | Not started |
| Set up UTM tracking convention | Media buyer | Day 6 | Not started |
| VSL page live and tested | Web developer | Day 7 | Not started |
| Build weekly reporting dashboard | Media buyer | Day 7 | Not started |
| QA all tracking (pixel fires, GA4 events, UTMs) | Media buyer | Day 7 | Not started |
| Week | Focus | Key Actions |
|---|---|---|
| Week 1 (Days 1 to 7) | Testing | Launch 5 hooks across Meta and YouTube. Monitor daily. Identify winners. |
| Week 2 (Days 8 to 14) | Scaling | Scale top 3 hooks. Expand to Website Visitors and Lookalike audiences. Create hook variations. |
| Week 3 (Days 15 to 21) | Optimization | Launch Retargeting Layer 2. Introduce urgency creative. Monitor frequency. |
| Week 4 (Days 22 to 30) | Full Optimization | Focus budget on top performers. Produce new creative variations. Comprehensive monthly review. |
At the end of Month 1, conduct a full performance review:
This review determines whether to scale to $7,500 (Month 2), maintain at $5,000, or pause and fix funnel issues.
Impact: Cannot build Website Visitor audience. Cannot track VSL page views or call bookings. Cannot optimize campaigns. Mitigation: Pixel installation is a hard prerequisite. Do not launch any Meta ads until the pixel is installed, verified with Pixel Helper, and has accumulated at least 72 hours of data.
Impact: Ads drive traffic to a page that does not convert. Wasted ad spend. Mitigation: VSL page must be live, tested on mobile and desktop, and reviewed by both Professor Malik and the strategy team before any ads go live. The VSL is a separate deliverable from this ad strategy.
Impact: Ad performance declines over time as the audience sees the same creative repeatedly. Mitigation: Follow the creative refresh schedule above. Monitor frequency weekly. When frequency exceeds 3.0 on any audience segment, rotate creative immediately.
Impact: Professor Malik's audience expects authentic, educational content. Ads that feel "salesy" could damage trust. Mitigation: All ad creative should mirror the tone and style of Professor Malik's organic content. No income claims. No hype. No pressure tactics. The anti-scam brand is Professor Malik's greatest asset. Protect it.
Impact: Bookings are high but actual calls attended are low. Wasted sales team capacity. Mitigation: Implement a pre-call email sequence (separate deliverable) with 3 touchpoints: booking confirmation, 24-hour reminder, and 1-hour reminder. Include a short video from Professor Malik in the confirmation email reinforcing why they booked and what to expect.
Impact: Meta cannot accurately track conversions from iOS devices, which reduces optimization effectiveness. Mitigation: Install Conversions API (CAPI) as a server-side tracking solution. This sends conversion data directly from the server to Meta, bypassing browser-level tracking limitations. CAPI should be set up during the pre-launch phase alongside the Meta Pixel.
| Placement | Aspect Ratio | Resolution | Max File Size | Max Duration |
|---|---|---|---|---|
| Facebook Feed | 4:5 or 1:1 | 1080x1350 or 1080x1080 | 4GB | 240 minutes |
| Instagram Feed | 4:5 or 1:1 | 1080x1350 or 1080x1080 | 4GB | 60 seconds (Reels: 90 sec) |
| Instagram Stories | 9:16 | 1080x1920 | 4GB | 60 seconds |
| Facebook/IG Reels | 9:16 | 1080x1920 | 4GB | 90 seconds |
| Format | Aspect Ratio | Resolution | Max Duration | Skippable After |
|---|---|---|---|---|
| In-Stream (Pre-Roll) | 16:9 | 1920x1080 | 3 minutes recommended | 5 seconds |
| In-Feed (Discovery) | 16:9 | 1920x1080 | N/A (thumbnail + headline) | N/A |
| YouTube Shorts | 9:16 | 1080x1920 | 60 seconds | N/A |
| Placement | Dimensions | File Type | Max File Size |
|---|---|---|---|
| Facebook/Instagram Feed | 1080x1080 | JPG or PNG | 30MB |
| Instagram Stories | 1080x1920 | JPG or PNG | 30MB |
| Facebook Right Column | 1200x628 | JPG or PNG | 30MB |
Install tracking infrastructure. Meta Pixel, GA4, Google Ads tag, Conversions API. This is the foundation everything else depends on.
Build the VSL page. The VSL is a separate deliverable. The ads drive traffic to it. Without the VSL, there is nowhere for the traffic to go.
Film ad creative. Schedule a 2 to 3 hour filming session with Professor Malik. Batch-produce all 5 talking head videos and 2 screen recordings.
Create supporting assets. Static images, text overlays, thumbnails for YouTube in-feed ads.
Build pre-call email sequence. 3-email sequence (confirmation, 24-hour reminder, 1-hour reminder) to maximize show rates.
Launch Phase 1. $87/day across Meta and YouTube. Test 5 hooks. Identify winners.
Review and scale. Follow the phase structure outlined in this strategy. Data drives every decision.
This ad strategy is designed to activate the trust Professor Malik has already built with 250K+ followers across YouTube and Instagram. The warm audience is the asset. The ads are the activation mechanism. The VSL does the selling. Every dollar spent is designed to move a person who already trusts Professor Malik from "I follow his content" to "I am booking a strategy call." The simplicity of this approach is its strength.
Live HTML page with dark trading aesthetic and calendar embed.
Market intelligence, 4 competitor profiles, audience data, revenue analysis.
Prepared by: Alexo Digital Date: March 2026 Sources analyzed: 12 market intelligence sources, 4 competitor channels
The online trading education market exceeds $3.6 billion globally and continues to expand as retail participation accelerates. Platforms like Robinhood, Webull, and TRADEIFY have brought millions of new traders into the market since 2020. Most of these traders lose money in their first year. That creates massive demand for education, mentorship, and structured training programs.
The market sits at Sophistication Stage 2 to 3. Audiences have seen the "make $10K/day trading from your phone" promises. They have been burned by signal groups, paid Discord servers that go silent after two weeks, and gurus who show rented Lamborghinis but never show a real brokerage statement. Skepticism is high. Proof is the price of entry.
Professor Malik (Day Trade Professor) occupies a strong position within this landscape. His brand is built on transparency, anti-scam messaging, and a teaching-first philosophy. His methodology, "Just Hit Sell," strips trading down to Support, Resistance, and VWAP. This simplicity is a differentiator in a market flooded with indicator-heavy systems that overwhelm beginners.
The opportunity is significant. Professor Malik has 250K+ combined followers across YouTube and Instagram. He publishes daily. His engagement rate on YouTube (28.7%) is roughly 5x the platform average for creators of his size. Yet he runs zero paid ads and has no visible VSL funnel. His competitors, Warrior Trading and Bear Bull Traders specifically, spend heavily on paid acquisition. Professor Malik is growing organically in a market where paid traffic could multiply his reach by 3x to 5x within 90 days.
The gap between his audience size, content quality, and monetization infrastructure represents a clear revenue opportunity.
| Metric | Value |
|---|---|
| YouTube Subscribers | 108K |
| Instagram Followers | 141K |
| Combined Reach | 250K+ |
| YouTube Engagement | 28.7% |
| Content Cadence | Daily YouTube + 2x/week Instagram Live (Tues/Fri 8pm EST) |
| Active Paid Ads | Zero |
| Competitors Running Ads | Warrior Trading, Bear Bull Traders |
| Primary Offer | 3-day in-person mentorship |
| Secondary Offers | Online course, books, mastermind, merch |
| Published Books | "How to be a Consistent Trader" |
| Pricing | Not publicly disclosed |
| Primary Contact | techdaytradeprofessor@gmail.com |
| Assistant Contact | assistant@daytradeprofessor.com |
| @daytradeprof | |
| Affiliate Partnership | TRADEIFY (code: JUSTHITSELL) |
| Charting Platform | TradingView |
| Markets Covered | Stocks + Crypto (dual-market) |
The website serves as a hub for Professor Malik's content ecosystem. It connects his YouTube channel, Instagram presence, course offerings, and book sales. The site presents his "Just Hit Sell" methodology and positions him as a simplicity-focused educator in a market full of overcomplicated systems.
Product Stack:
3-Day In-Person Mentorship. This is the flagship offer. Students travel to train directly with Professor Malik. The format creates high-touch, high-trust experiences. Graduates become vocal advocates, which feeds organic growth. Pricing is not listed publicly, which suggests either a high ticket price point or an application-based enrollment model.
Online Course. A self-paced digital training program covering his core methodology. Details on curriculum depth, module count, and pricing are not prominently displayed on the site.
Books. "How to be a Consistent Trader" is available for purchase. Books serve as a low-ticket entry point and credibility builder. They also function as lead magnets when positioned correctly in a funnel.
Mastermind. A community or group coaching layer. Details on structure, meeting cadence, and pricing are limited on the public-facing site.
Merchandise. Branded merch reinforces community identity. Secondary revenue stream.
Content Engine:
Professor Malik's content machine runs daily on YouTube. Videos cover live trading sessions, educational breakdowns of his key indicators (Support/Resistance, VWAP, EMAs, MACD, RSI, candlestick patterns), and market commentary. His proprietary patterns include Heikin-Ashi setups, the "Knock Knock Boom" pattern, Hook Reversal, and XYZ Staircase. These named patterns create intellectual property that differentiates his teaching from generic technical analysis content.
Instagram Live shows happen twice per week (Tuesday and Friday at 8pm EST). These live sessions build real-time engagement and give followers direct access to Professor Malik.
Funnel Gap:
The website lacks several elements that high-performing competitors use:
The content quality and audience trust are strong. The conversion infrastructure is missing. This is the primary opportunity.
| Creator | YouTube Subs | Pricing Model | Runs Ads | Has Email List | Funnel Type | Key Strength |
|---|---|---|---|---|---|---|
| Warrior Trading (Ross Cameron) | 1.1M+ | $3,997 course + lifetime chat | Yes (heavy spend) | Yes (large) | Free webinar to high-ticket | Verified profit/loss, daily live trading, massive social proof |
| Bear Bull Traders (Andrew Aziz) | 300K+ | $99/mo Basic, $199/mo Premium, $6,900 Lifetime | Yes | Yes | Monthly subscription ladder | Low entry price, Andrew Aziz book authority, structured tiers |
| Thomas Kralow | 200K+ | $875/mo x 4 ($3,500) or $2,960 lump sum | Yes (YouTube pre-roll) | Yes | Long-form YouTube to application | Production quality, institutional-style curriculum |
| Day Trade to Win | 100K+ | Accelerated Mentorship + All Inclusive (undisclosed) | Limited | Yes | Webinar to consultation | NinjaTrader focus, indicator-based systems |
Warrior Trading is the dominant player. Ross Cameron publishes verified brokerage statements, runs daily live trading streams, and has accumulated thousands of student testimonials. His free webinar funnel is well-optimized and supported by significant ad spend across YouTube, Facebook, and Google. His $3,997 price point sets a market anchor.
Bear Bull Traders uses a subscription model that lowers the barrier to entry. At $99/month for the Basic tier, new traders can test the community before committing to the $6,900 Platinum lifetime access. Andrew Aziz's book "How to Day Trade for a Living" is a consistent bestseller on Amazon, which drives organic leads into the funnel.
Thomas Kralow differentiates through production quality. His YouTube content looks institutional-grade. His pricing ($875/month for 4 months or $2,960 lump sum) positions him in the premium tier. He runs YouTube pre-roll ads targeting trading-related search queries.
Day Trade to Win operates in a narrower niche (NinjaTrader, futures-focused) but maintains a consistent content calendar and webinar funnel.
Professor Malik's 108K YouTube subscribers and 141K Instagram followers give him a combined reach larger than Day Trade to Win and competitive with Thomas Kralow's audience. His 28.7% YouTube engagement rate significantly outperforms all four competitors on a per-view basis. His dual-market coverage (stocks and crypto) gives him a broader addressable audience than competitors who focus solely on equities or futures.
His weakness is infrastructure, not content or credibility. Every competitor listed above runs paid ads. Every competitor has an email list. Every competitor has a defined funnel. Professor Malik has none of these. This means he is leaving significant revenue on the table while simultaneously proving, through organic growth alone, that his message resonates.
Professor Malik runs no paid advertising on any platform. No Meta ads, no YouTube pre-roll, no Google search ads. His competitors spend heavily. Warrior Trading and Bear Bull Traders both run consistent paid campaigns across multiple channels.
The absence of paid ads means Professor Malik's growth is capped at organic reach. His 28.7% engagement rate on YouTube proves the content converts attention into interest. Paid amplification of his best-performing organic content could generate a 3x to 5x increase in qualified traffic within the first 90 days.
A Meta ads campaign using his existing video content as ad creative would be the fastest path to results. His live trading clips, educational breakdowns, and anti-scam messaging are all high-performing ad formats in the trading education space. No new content creation would be needed for the initial test phase.
None of Professor Malik's products display public pricing on his website. This creates friction for prospects who are comparison-shopping (and most trading education buyers compare 3 to 5 options before purchasing).
Competitors like Bear Bull Traders list tiered pricing openly. Thomas Kralow publishes exact monthly costs. Warrior Trading promotes the $3,997 price point as part of the value proposition ("lifetime access for one payment").
Pricing opacity works for ultra-premium offers ($10K+) where an application and sales call are expected. For the mid-market ($500 to $5,000), visible pricing reduces friction and increases conversion rates. If Professor Malik's offers fall in the mid-market range, displaying pricing (or at minimum, a starting price) would improve funnel throughput.
Professor Malik has loyal students who speak positively in YouTube comments and Instagram replies. However, there is no centralized proof asset on his website. No dedicated testimonials page, no case studies, no verified profit screenshots from students, no video testimonials aggregated in one location.
Warrior Trading has hundreds of published student success stories. Bear Bull Traders features student reviews prominently. Thomas Kralow uses before/after trading performance data.
The proof exists in Professor Malik's community. It has not been collected, organized, and deployed as a conversion asset. A proof stack containing 10 to 15 video testimonials, 20+ written reviews, and 5 case studies with specific results would significantly increase conversion rates for any funnel built downstream.
There is no email opt-in, lead magnet, or automated nurture sequence visible on Professor Malik's website or social channels. This means every visitor who is interested but not ready to buy today has no mechanism to stay connected outside of following on social media.
Social media algorithms control who sees Professor Malik's content. An email list gives him direct, owned access to his audience. A simple lead magnet (free PDF of "5 Patterns Every Day Trader Should Know" or a free chapter of his book) connected to a 7-day email nurture sequence would begin building an owned audience immediately.
The email list also becomes the foundation for product launches, live event promotions, and affiliate offers (like his TRADEIFY partnership).
Based on content analysis, comment sentiment, and market data:
Information overload. They have watched hundreds of trading videos from different creators. Each one teaches a different strategy. They cannot determine which approach to commit to. The result is strategy-hopping: trying a new system every week and never developing consistency.
Losing money despite "knowing" the patterns. They can identify support and resistance on a chart. They understand what VWAP means. But they still enter trades too late, exit too early, or hold losers too long. The gap between knowledge and execution is where their account bleeds.
Scam fatigue. They have paid for at least one course or signal group that delivered nothing. Some have paid for multiple. They are now skeptical of any trading educator, even legitimate ones. They want proof before they spend another dollar.
Emotional trading. Fear and greed dominate their decision-making. They revenge-trade after losses. They overtrade after wins. They know this is a problem but lack the framework or accountability to fix it.
Isolation. Most retail traders operate alone. They have no community, no mentor, no one to review their trades with. The lack of feedback loops means they repeat the same mistakes for months without realizing it.
A simple, repeatable system. They want one methodology that works across market conditions. Not 47 indicators. Not a different setup for every scenario. One clear process they can execute daily. Professor Malik's "Just Hit Sell" methodology directly answers this desire.
Consistent income from trading. The goal is not to get rich overnight. Most of Professor Malik's audience wants to generate $200 to $500 per day consistently. They want trading to be a reliable skill, not a gamble.
A mentor who actually trades. They want to learn from someone who shows live trades, not someone who only teaches theory. Professor Malik's daily trading content fulfills this. His credibility increases every time he trades live on camera.
Community and accountability. They want to be around other traders who are on the same path. They want someone to review their trades, point out their mistakes, and celebrate their wins. The mastermind and in-person mentorship address this need.
Financial freedom and time flexibility. The deeper motivation behind learning to trade. They want to quit a job they dislike, spend more time with family, or build location-independent income. Trading represents autonomy.
"I've already paid for courses that didn't work." The scam fatigue objection. Overcome with social proof, verified results, and Professor Malik's anti-scam positioning. His brand is built on being the opposite of the fake gurus.
"How do I know this isn't just another guru selling a dream?" Related to objection 1 but focused on trust rather than money. Professor Malik's daily live trading and transparent methodology address this. He trades in front of his audience every day.
"I can learn everything for free on YouTube." The free content objection. True for basic concepts, but the value of paid programs is structure, mentorship, and accountability. YouTube teaches patterns. Mentorship teaches discipline and execution.
"The pricing isn't listed, so it's probably too expensive." The pricing opacity objection. This is a direct result of Strategic Gap #2. Prospects who encounter this objection often leave without reaching out to ask.
"What if I lose money even after the course?" The risk objection. Addressed through setting realistic expectations, showing the learning curve timeline, and offering ongoing support structures (mastermind, community access).
Professor Malik's brand voice is distinct in the trading education space. He combines street-level relatability with genuine educational depth. His anti-scam messaging is not a marketing angle. It is a core brand value.
| Dimension | Rating | Notes |
|---|---|---|
| Casual | 4/5 | Conversational and approachable. Uses everyday language. Avoids jargon unless teaching a specific concept. |
| Educational | 5/5 | Teaching-first philosophy. Every piece of content aims to teach something actionable. Not entertainment-first. |
| Anti-Scam | 5/5 | Prominently warns followers about impersonators and scam accounts. This builds deep trust with his audience. |
| Technical | 3/5 | Balanced. Uses technical analysis concepts but always explains them in simple terms. "Making the complex simple" is a stated brand value. |
| Bold | 3/5 | Confident in his methodology but not aggressive or confrontational. Does not attack competitors by name. |
| Reading Level | Grade 8-9 | Clear, direct language. Short sentences. Concrete examples. Accessible to non-native English speakers (relevant given international audience). |
Professor Malik presents as the experienced trader who genuinely wants to help others avoid the mistakes he made. He is patient in his teaching style. He repeats core concepts across videos because he understands that repetition drives internalization. His live trading sessions demonstrate confidence without arrogance. When a trade goes against him, he shows the loss and explains the lesson. This transparency is rare in the trading education space and is a significant trust-building asset.
Any copy or ads created for Professor Malik should:
| Asset Type | Status | Location |
|---|---|---|
| Daily live trading videos | Available (100+ videos) | YouTube channel |
| Student comments and engagement | Available (high volume) | YouTube comments, Instagram replies |
| Book publication | Available | "How to be a Consistent Trader" (Amazon) |
| Instagram Live recordings | Available (2x/week archive) | |
| TRADEIFY affiliate partnership | Available | Demonstrates industry credibility |
| In-person mentorship photos/videos | Likely available | Social media posts, stories |
| Asset Type | Priority | Notes |
|---|---|---|
| Dedicated testimonials page | High | Collect and centralize student success stories |
| Video testimonials from graduates | High | 10 to 15 video testimonials from mentorship graduates |
| Written case studies | High | 5 detailed case studies with specific results (before/after trading performance) |
| Verified student results | Medium | Screenshots or documentation of student trading improvements |
| Media mentions or press features | Medium | Any podcast appearances, articles, or interviews |
| Brokerage statements | Low | Only if Professor Malik is comfortable sharing (follows Ross Cameron's model) |
Phase 1: Collect 10 to 15 video testimonials from past in-person mentorship graduates. These become the backbone of any VSL funnel or landing page built downstream.
Phase 2: Create 5 written case studies that follow the format: "Where they were before, what they learned, where they are now." Include specific details (months trading, account size growth, consistency metrics).
Phase 3: Build a dedicated proof page on daytradeprofessor.com that aggregates all testimonials, case studies, and results. This page becomes a destination link in ads and emails.
Existing audience trust. Professor Malik is not starting from zero. His 250K+ followers already trust him. Converting even 1% of his existing audience into email subscribers gives him 2,500 leads before spending a dollar on ads.
High engagement rate. A 28.7% engagement rate means his audience pays attention. This translates directly to higher email open rates, higher VSL watch times, and higher conversion rates compared to cold traffic.
Competitor benchmarks. Warrior Trading generates an estimated $10M+ annually. Bear Bull Traders generates $3M+ annually. Thomas Kralow generates $2M+ annually. Professor Malik's audience quality and engagement rate suggest he can reach $1M to $3M annually with proper funnel infrastructure.
Dual-market advantage. By covering both stocks and crypto, Professor Malik addresses a larger total addressable market than competitors who focus on equities only. Crypto traders tend to be younger, more digitally native, and more willing to purchase digital products.
Low customer acquisition cost potential. His organic content already generates attention. Paid ads would amplify proven content rather than creating demand from scratch. This typically results in CAC (customer acquisition cost) 40% to 60% lower than competitors who rely primarily on paid traffic.
Three scenarios for one VSL funnel launch (90 days)
| Metric | Conservative | Realistic | Optimistic |
|---|---|---|---|
| VSL Page Views | 5,000 | 8,000 | 15,000 |
| Calls Booked (15-20%) | 750 | 1,600 | 3,750 |
| Sales (10%) | 75 | 160 | 375 |
| Average Order Value | $1,500 | $2,000 | $2,500 |
| Total Revenue | $112K | $320K | $937K |
We build marketing systems for info creators and educators with existing audiences. Ads, copywriting, funnels (webinar funnels, VSL funnels, challenge funnels). End-to-end, performance-based.
Our approach: "Blueprint-First Build." We build custom deliverables for free before you spend a dollar. Most agencies charge $10K-$25K upfront with no guarantees. We prove it first.
Latinos Creativos: Community launched from zero (May 2024). $762K generated in first 5 months. $442K in a single 30-day window. 32.67% conversion rate at live Chicago event (300 attendees). Featured at GoHighLevel Summit 2024.
250K+ combined followers. 28.7% engagement rate. Daily live trading. Published author. Zero paid ads. Your audience quality is exceptional. The only missing piece is the funnel infrastructure to monetize it.
Book a 20-minute call to discuss implementation.
Zero obligation. If it is not a fit, no worries. Either way, you keep the blueprint.